Must everyone in the world toe the line of what the western world insist on everything?
They must if they want to continue to push their content in western platforms like Youtube, Facebook. Where is the Chinese version of youtube or Facebook in other countries? Why is Youku or Bilibili not even trying to push their platform outside China? Why is Sina weibo not trying to compete with Twitter in places like the Arab world?
As long as the media landscape is dominated by western platforms they will control who can speak