Well, there is a lot of love from war, don't be that cynical!
It's just that, you have to understand human nature, and write a script that will result in invoking their love for you. That's why there is such thing as PUA (pick-up-artistry). In Chinese, it's ”你别吃力不讨好“.
In my somewhat cold and harsh (ruthless if you may) opinion, you must first completely destroy the confidence of a people, make them "shit their pants" and run for their lives and lost their sense of safety and order. And once they accepted the fact that they are screwed, you can then come in with just a little act of kindness and give them a little bit of treats, and they will get hooked on.
Without letting them first experience what hardship is, you will not win their love. You must bash them to the ground, dash their hopes and terrorize their hearts, before your small gesture of kindness will be received as something they desperately needs.
That probably sounded very draconian and evil.....