Information war.
I watched RT.com live news yesterday, (RT.com news is accessible here) and watched a talk show from several critics based in USA. It is interesting because theirs view are in big contrast to what we see in twitter/FB/Forums, and many points are rational and sensible.
My point is information war on Russian-Ukraine war is a point China should take very seriously, seeing how Russian is being isolated in information and consequently the economic fronts. If you don't fight the huge monster-like western media, your may lost many international support.
And the emotionally inspired support of many countries in supply of weapons and votings in UN works against Russia whose information accessibility has been denied because of the global control by western media. So intead of defending against such information assault, China must be on offensive in information propagation.
No doubt China has made progress in TV media like CGTN and Phoenix TV, more should be done on countering Youtube/Twitter/Instagram and based them outside US and their core allies. Weibo could launch an international version based in Hongkong, Tiktok should have another international version also preferably based in HK while the current USA based Tiktok should down graded to just "Tiktok USA". In Chinese this is call 未雨绸缪wèiyǔ-chóumóu, meaning be prepared in anticipation of certain future adverse event.
Pen is more powerful than bullets, and can cause more damages without firing a shot.