you seem to be looking at it from their perspective.
Some members of their governing class care about 'face', 'honor' and 'reputation' 1000x more than Chinese and Japanese.
That is because they think they have the material wealth to the degree where spiritual victories are worth more than material victories, since they can afford a loss, but can't afford to feel sad.
Filipinos might think that way, but they don't have the material capability to be taken seriously while thinking that way, and the sooner they realized this, the better it will be for everyone including themselves.