Well, YangWang is its own brand and they will have its own dealer network for it. There is a lot of money being spent on building the Denza network of dealers in china right now. I would assume the same thing will happen with YangWang (probably concentrated in the big cities). BYD has to break out this mode as just being a cheap/mass market NEV producer. They are already selling their mass market models at luxury prices in other part of the world. I feel like at home, they are almost getting discriminated against or the market is too competitive. The way for them to attract that Tesla/NIO crowd is by adding Seal/Sea Lion to their lineup and adding luxury brand on top of that.Note that premium brands (of a large car company) are only at the bottom of the table. The top is occupied by companies that largely avoid budget/affordable market.
We shall see, but I am personally not too frilled.
(not that this price segment has anything to do with me in the first place)
They are going to come out with 5 and 6 seat SUVs next year in the Denza brand. If you think this year is hectic, you will be really surprised by all the rumors coming out about next year. They will work toward not giving competition any breathing room.