broadsword
Brigadier
From what you described about GWM's reputational damage, GWM should not have jumped into the Australian market so early without upgrading the quality of its vehicles.
New Energy Vehicles (NEVs) in China
- Thread starter supercat
- Start date
From what you described about GWM's reputational damage, GWM should not have jumped into the Australian market so early without upgrading the quality of its vehicles.
BYD interview here with ManGu magazine about their foray into Thailand. Their factory will start operation in 2024. The main challenge in Thailand and ASEAN countries is the dominance of Japanese cars. BYD clearly thinks that it has many tech advantages in NEVs and are confident they can meet the need of customers. Again, this is why the Japanese market is really important. It raises BYD's profile and brand awareness in China and rest of the world (but especially in ASEAN countries where Japanese cars dominate).
Also talked about skyshuttle in there. Another area that BYD is trying to sell around the world. At some point, China will gain the reputation of the most technologically advanced country in Asia. Unfortunately, most people still think that of Japan, so it will take some time. The Japanese industries are in serious trouble here.
Also talked about skyshuttle in there. Another area that BYD is trying to sell around the world. At some point, China will gain the reputation of the most technologically advanced country in Asia. Unfortunately, most people still think that of Japan, so it will take some time. The Japanese industries are in serious trouble here.
Here are the sales figure in the 1million RMB+ market in China. As you can see, this is a growing segment, but still relative stuff. If we add all of the Benz class models, that's about 56k in 10 months. Creating Yang Wang brand is not about making a lot of money on those models, but rather to raise brand profile of BYD and develop new technology that will eventually be adopted across mass market models when the cost comes down.
You can't run without learning to walk first, those earlier models serves as valuable test bed to refine the design and guage the market for consumer appetite, while also providing a source of revenue to fund RnD.
That effort seem to have paid off, current gwm cars are like 20k (20-30%) cheaper than competitors while having all the bells and whistles they don't have and are rapidly gaining ground in the market.
Once consumer confidence level is up they can start upcharging like Kia or Hyundai, which were also known as very cheap and unreliable cars ~15 years ago.
Yup, a good strategy that Vinfast(a Vietnamese auto company) didn't bother to learn when they entered the US/CAN market. Their cars are straight-up terrible despite having a luxury price tag.
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Note that premium brands (of a large car company) are only at the bottom of the table. The top is occupied by companies that largely avoid budget/affordable market.
We shall see, but I am personally not too frilled.
(not that this price segment has anything to do with me in the first place)
Really? What's wrong with those cars?
