People will pay butt load of money for a Lexus 470, which is a Land Crusier under the skin, no one wants to pay that kind of money for a Toyota.
Its still Land Cruiser or Prado in many countries. Lexus only in the US and the two warring ex-USSR states. Even in Japan, its still the Land Cruiser Prado. Being a Lexus means the vehicle is full of sound deadening and top trim features, along with an expensive and big V8 engine. The Land Cruiser Prado only comes with 4 or 6 cylinder engines, mostly from 2.7 liter to 4.0 liter, either 4 cylinder, straight six, V6 and diesel 4 cylinders. In paper the Prado should cost much less than the GX470, but car taxes in the US are much lower than in other countries.
Then you come down below it and you have the Fortuner, Hi-Lux and Innova, which are all ladder in frame vehicles and powered with the Toyota TR series gas engines, or some diesel. The Fortuner is what you are seeing as Toyota's main SUV in most markets other than the US, and its pickup counter part is the Hi-Lux. Popular in places like in Latin America, South East Asia, and not the least, Australia and New Zealand.
You have to consider that the cheapest Hi-Lux is only about $15,000 in US dollars in the Philippines, or around P843,000 philippine Pesos; I am going to check on prices for other markets as well. Cheapest base trim Tacoma in the US is about $26,000 over, but I usually see Tacomas around $30,000 to $40,000 when listed.