This is the problem with foreign automakers trying to sell EVs in China. Too expensive. The sale price for SUV here is way higher than BYD Seal and as high as D9 MPVs. It's just not competitive with similar priced NIO ES6. And not appealing to other consumers who would buy BYD Song
This is the important part of look at. 25.7% of potential NEV buyers in China prefer BYD.
This matches what I'm seeing on social media. Report from car city in Taiyuan, which is probably a 3rd tier city, show that only BYD is getting customers coming in out of their stores. Song+ DM-i is doing well (multi-month wait time). Same with Dolphin. Song EV has cars now. I think BYD is going to make its biggest gains in the 3rd to 5th tier cities where Tesla and NIO are probably too expensive. Dolphin and Seagull in the future will do well here.
Apparently, D9 is already getting close to 10k orders in the future 24 hours. Pretty impressive compared to the new Voyah Dreamer MPV, which had 3k orders in the first 3 days. This is not a big market, so 10k would be a lot of orders. BYD is looking to produce about 100k D9s a year and will be using its latest manufacturing tooling in Changsha to do so.
BYD looks to be setting Denza up as their luxury brand. They will be releasing a medium sized SUV (similar to ES6) and larger SUV (similar to ES8) in the second half of this year. All will be produced at Changsha.