The current growth trend For BYD is a huge threat to not just foreign automakers, but also domestic ones. I do think that in the end, when people say the competition is between Chinese automakers and Tesla in the new EV environment, that we will actually just see BYD and Tesla battle it out. BYD has kind of avoided encroaching into the space occupied by Tesla/NIO/XPeng up to this point. But as we've seen in the last few days, that won't be the case going forward. They are going for the entire passenger vehicle markets. From Sea Gull in the A00 segment to their new luxury segment brand. The pace at which they are release models is quite insane. So we have just in 2nd half of May.
D9 May 16
Seal May 20
new Tang EV May 22
Frigate 07 May 28
At this pace, BYD is becoming the new GM or VW in terms of product lineup coverage and competing brand. The only difference is that BYD can supply itself the batteries and chips needed to transition to NEV world, while GM/VW cannot. If we look at America, Ford is about half its size and Chrysler/Stellantis also counts. Since China is a larger market, we can count on 3 or 4 other major brand surviving.
If we assume Geely is one of them due to its exports and product lineup and foreign brands, then I would say other former domestic brand from ICE era like Chery isn't going to last. BYD will be buying out their factories once these companies fail. Keep in mind that as foreign JVs give up due to tough market conditions, their Chinese JV partners will also go under. I see that's where BYD expand into.
Among new EV startups, we basically have NIO, XPeng, Li auto and Leapmotor as the most well known one. I'd guess 2 out of 4 of them survive. If they were smart, they'd probably merge with each other to quickly scale up.
NIO seems to be quite ambitious with their product lineup this year with ET5, ET7, ES7 and the new sub-brand ALP, but it's production numbers are just not there.
You look at the current pace of product launch, new factories, new battery factories from BYD, the other automakers are probably wondering when BYD will slow down and give them chance. When the Sea Gull gets launched (probably later this year), it will directly clash with the A00 class cars like Wuling mini EV. It will put a direct squeeze not only on Wuling, but also all the other automakers that had been living off the sub 100k RMB market. Sea Gull will definitely be more capable than its competition at a higher price. It will be interesting to see if people are willing to pay 40% more to buy BYD product over Wuling mini or Chery QQ. Think about it this way. As BYD becomes a huge brand in China, people will all want to buy one. Right now, the cheapest they can buy is Dolphin. That is still too expensive and too capable for a lot of young city dwellers. Sea Gull would be a nice entry level car for young couples that just drive around in city.
And if that isn't scary enough, BYD is also encroaching on all the non-passenger vehicle segment. It's going after taxis, mass city transportation buses, long range buses, commercial trucks, garbage trucks, construction vehicles, airport transports, sea port transport, fork lifts and others. The only thing it hasn't got into so far are electric airplanes. If I were to guess, it will try to get into there also.