AssassinsMace
Lieutenant General
Hollywood smugness may have been a contributing factor with Hollywood taking it for granted that Chinese audiences will throw money at their films no matter what they made or how crassly they depict China and Chinese characters (its quite clear that the main reason Hollywood studios are tweaking their scripts to tone down the China bashing is because of their fear of the censors. If there was no risk of the films not getting shown because of the censors, I have no doubt we would still be seeing offensive and semi racists depictions of China and Chinese characters in mainstream films).
However, I think the sampling of that article is suspect as well. It has traditionally been the big budget Hollywood block busters that have done well in China, but we are only in Spring, and there has been precious few of those from Hollywood so far this year. Wait until the Summer and Autumn when the big releases of the year takes place and it may be a different picture.
Only time will tell if the success Chinese films enjoyed so far this year is the start of a new trend or just a blip.
I agree that the summer movies haven't come yet but given the quota for foreign films and Beijing mostly releases Hollywood movies later than the rest of the world, they're pretty spread out across the year. $830 million USD in the first quarter of 2013 is already about a third of the total for last year. The difference is a lot of these small Chinese movies are making huge bucks that Hollywood can only envy. Lost in Thailand cost $8 million to make and made over $200 million. That's rare in Hollywood. As the article points out there are Chinese movies now in theaters tracking similar box office numbers.