The ability to make someone do what you want them to do, of their own accord.People love TikTok, people love Genshin, they might love the companies who make the products but I don't see how it's making them love China?
I agree, it definitely will take a long time for any cultural influence to take root, however I'm curious, what is your definition of soft power? You guys say genshin is doing well exporting soft power, but what is it that it's exporting exactly? Like what tygyg1111 said? Making Chinese games more endearing?
(you probably won't get a singular 'thing' that does this in one go, so it's a whole of system approach).
I don't think people should be yearning to 'be liked', that's putting the cart before the horse; it is a side effect of when you achieve the more tangible goal of dominating the key sectors within society.
At that point, you'll have people climbing over each other to be associated with you.