This development should not be viewed primarily as a risk but as a rare opportunity. In other words, the opportunities here far outweigh the risks. Therefore, our initial response should be to welcome TikTok refugees into China’s Xiaohongshu with an open mindset rather than being intimidated by the overwhelming wave of “refugees.”
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In my personal view, the most appropriate response is to go with the flow, expand and strengthen our adaptability, and move towards becoming the center of the virtual internet world.
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We should have confidence that, in this process, we can maintain a friendly environment for foreign users while retaining our own initiative, thereby creating a virtuous cycle of openness and security. If Xiaohongshu succeeds, it will provide a new platform for China and the outside world to jointly establish and explore common grassroots agendas.
The sudden influx of TikTok refugees into Xiaohongshu has occurred unexpectedly, and there will inevitably be a period of adjustment and response. However, our immediate reaction should be proactive, bold, and dynamic, taking advantage of this unique opportunity with flexibility and resilience.
As mentioned earlier, the influx of TikTok refugees into Xiaohongshu has been driven, in part, by a collective dissatisfaction in the United States over the ban on TikTok. This situation carries a degree of uncertainty. If Xiaohongshu appears hesitant, this wave of users could recede as quickly as it arrived. That would be a loss for Xiaohongshu and a missed opportunity for China’s entire internet sector. Retaining this wave of refugees is worth our careful consideration and effort.