Chinese Soft Power and Media Discussion and Updates

Nevermore

Junior Member
Registered Member
East Asians especially like anime. I think anime should be classified as a more generalized culture, just as Chinese people do not classify all exaggerated style cartoons in Europe and the United States as American culture.
In China, animation culture is generally called "二次元", which means two-dimensional world. Mobile phone animation games are called "二游" for short. In recent years, with the rise of Chinese games, Chinese anime style games have actually become more and more unique in their art style. You can see that Korean and Japanese anime and game companies find it difficult to design character modeling and map design that can rival Chinese anime games at the overall level. Chinese games have better and more mature modeling design, and their movements are more natural and smooth. In terms of narration, Chinese games abandoned the narrative style of imitating Japanese cartoons and Japanese GalGame very early. Regardless of the story background of the game, Chinese games are still telling Chinese stories with Chinese ideology. In the future, Chinese anime stories will increasingly follow their own path, just like Japanese anime gradually became independent from American animation styles in the last century.
Another example that may be slightly inappropriate in terms of narrative is that Japanese anime has been immersed in the Western style fantasy style of Brave Warrior Demon King for many years. Although the characters in the story are elves, dragons, heroes, wizards, and dwarves from Western culture, the ideology and narrative of the story are always Japanese style, which has become their unique style of work.
 

GiantPanda

Junior Member
Registered Member
Nobody except US can talk down to China in movies, and only Japan and India are even close to equal.

For everyone else their movie industry doesn’t exist and theaters are dominated by Hollywood. Even Saudi Arabia and South Korea almost entirely watch -

Very true. There is basically Hollywood for most of the world and only China, Japan and India with local industries enjoying a majority cut in their home box office.

But there is a substantial difference between China and the other two. Japan and India survive by capitalizing entirely on specialiized local art forms and that is anime in Japan and the bizarre dance-musical in India.

China, OTOH, has a huge diverse filmaking industry that range from dramas to comedy to action to animation to b-feature mass-produced monster flicks.

Top 10 Chinese box office includes:
a family comedy Hi Mom,
sci-fi Wandering Earth,
action Wolf Warrior 2,
war flick Battle at Changjin Lake,
comedy action Detective Chinatown (franchise),
historical costume drama Full River Red and of course animation with Nezha (I and II.)

This kind of range is matched only by Hollywood. The related Chinese drama industry is unmatched in scale by Hollywood.

So in my opinion China has a lot of potential growth in an industry that seems less contrained compared to Japan or India despite all the censorship issues.
 

4Tran

Junior Member
Registered Member
Borrowing from anime is fine, but China needs more original IPs that are globally popular. It pains me to see Chinese game studios raise the bar on production quality but fail to deliver lasting IPs that become classics, while Japan can turn out low quality cash grabs off of decades old IPs and make hundreds of millions.
I think it's useful to first understand that the are way more anime fans in China than anywhere else in the world. And in many ways it has more mainstream acceptance and penetration than you'd might think. So a lot of original works will borrow art styles from anime simply because there's a big built-in market for it.

Very true. There is basically Hollywood for most of the world and only China, Japan and India with local industries enjoying a majority cut in their home box office.

But there is a substantial difference between China and the other two. Japan and India survive by capitalizing entirely on specialiized local art forms and that is anime in Japan and the bizarre dance-musical in India.

China, OTOH, has a huge diverse filmaking industry that range from dramas to comedy to action to animation to b-feature mass-produced monster flicks.

Top 10 Chinese box office includes:
a family comedy Hi Mom,
sci-fi Wandering Earth,
action Wolf Warrior 2,
war flick Battle at Changjin Lake,
comedy action Detective Chinatown (franchise),
historical costume drama Full River Red and of course animation with Nezha (I and II.)

This kind of range is matched only by Hollywood. The related Chinese drama industry is unmatched in scale by Hollywood.

So in my opinion China has a lot of potential growth in an industry that seems less contrained compared to Japan or India despite all the censorship issues.
This is precisely why I'm not worried about the amount of traction the Chinese industry gets worldwide. Chinese works are designed almost exclusively for Chinese audiences so it's not surprising that it doesn't get very far elsewhere. Ince upon a time, the Chinese film market was dominated by Hollywood films but it's now filled with domestic titles. This shows a lot of growth in the film industry and as this trend continues, Chinese works will get noticed worldwide as long as the quality is there.

The one thing I'd caution is to not worry that any particular work is only designed for Chinese audiences. As long as it's good people will accept it. Trying to cater to audiences you're not familiar with just doesn't work. Hollywood failed at it and Chinese companies aren't going to fare any better.
 

GiantPanda

Junior Member
Registered Member
I think it's useful to first understand that the are way more anime fans in China than anywhere else in the world. And in many ways it has more mainstream acceptance and penetration than you'd might think. So a lot of original works will borrow art styles from anime simply because there's a big built-in market for it.


This is precisely why I'm not worried about the amount of traction the Chinese industry gets worldwide. Chinese works are designed almost exclusively for Chinese audiences so it's not surprising that it doesn't get very far elsewhere. Ince upon a time, the Chinese film market was dominated by Hollywood films but it's now filled with domestic titles. This shows a lot of growth in the film industry and as this trend continues, Chinese works will get noticed worldwide as long as the quality is there.

The one thing I'd caution is to not worry that any particular work is only designed for Chinese audiences. As long as it's good people will accept it. Trying to cater to audiences you're not
familiar with just doesn't work. Hollywood failed at it and Chinese companies aren't going to fare any better.

Quite right. There will be certain things that will click with wider audience but the focus should always be on the domestic market first.

You can't really target foreign audience, they will simply come around to some of the things that you like -- such as Hollywood Sci-Fi and Super Hero spectacles.

This can come over time like Chinese costume dramas, Donghua and in AAA games (wave coming after Black Myth.)

Sometimes things could be unexpected. The Chinese giant monster flick genre is pretty much overlooked but has gained traction on Youtube and other streaming platforms. LoL

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GulfLander

Colonel
Registered Member
The global taste and China taste is vastly different. What is domestically popular may not be internationally popular. Anyone can enjoy Pokemon but not everyone enjoy Xianxia dramas (which unfortunately there are so many of them). Even Lord of Mysteries Donghua with Western settings is kind of flop right now.
Watching Lord of mysteries, its good, but to those who didnt read the novel, maybe little confusing. Also some in youtube claims that the show is being "sabotaged", maybe his personal opinion..
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