Soft power in the sense of "entertainment power" mainly appeals to urban people between 15-30 years of age, who have developed a sense of self-identity so they care about nationalism, but who don't yet care or understand enough about the dynamics of global power to appreciate the difference between dancing boys and girls vs. ideological and cultural control.These soft power arguments come and go all the time in the forum. And everytime we have to waste valuable time and braincells dismantling their arguments.
Argue with them, and next week you will still have the exact same discussion
I know, because I used to be one of these people in my early twenties. I used to care about "entertainment nationalism," where I'd take great pride in the successes of Chinese entertainment, and be shamed by its failures. I also worked among Koreans who were really, really into this **** and who thought K pop being popular meant Koreans were dominating the world.
The common denominator in all this is actually very simple - because young urban people socialize mainly by talking about popular entertainment with their friends, it's all they end up caring about. Their entire world is wrapped up in trivial matters like celebrity gossip, drama fantasies, video games, anime and music. So to them, this is "power" because it's all they're interested in.
But just wait until they get older. When all the conversations shift to business, politics, and family. They'll realize pretty quickly just how trivial their entertainment obsessions actually were. Especially among men, entertainment loses its hold around 35 and it just gets worse from there. With women the obsession can last a lot longer, especially if she's single, but women don't usually hang around talking about "soft power" on military forums.
So I think what we're witnessing here is basically an age or generation divide. I'd be very surprised if the people obsessed with "entertainment power" will remain so in another ten years.