Chinese film, television, music

D

Deleted member 23272

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The Chinese government has always severely cracked down on gaming in general. This predates Xi being in power.
It is considered wasteful.
Exactly, I don't know what @Aniah is on about, thinking the government actually cares about gaming and making a statement like they came up with the China Hero Project, when any cursory Google search would reveal its a Sony initiative.

But of course I will grant that perhaps they are realizing how misguided their views were. For one, gaming as an art form capable of projecting culture, like how MiHoYo portrays Chinese culture in Genshin and Honkai Star Rail. But more than just entertainment and arguing with those who want a reason for gaming's "concrete value," is the tech angle. Game development and chip development, indeed go hand in hand. Just look at Nvidia, spent most of its existence as a gaming graphics card maker, then branched out into other areas through R&D and has now emerged to become the planet's hegemon in AI chips.
 

Aniah

Senior Member
Registered Member
Exactly, I don't know what @Aniah is on about, thinking the government actually cares about gaming and making a statement like they came up with the China Hero Project, when any cursory Google search would reveal its a Sony initiative.

But of course I will grant that perhaps they are realizing how misguided their views were. For one, gaming as an art form capable of projecting culture, like how MiHoYo portrays Chinese culture in Genshin and Honkai Star Rail. But more than just entertainment and arguing with those who want a reason for gaming's "concrete value," is the tech angle. Game development and chip development, indeed go hand in hand. Just look at Nvidia, spent most of its existence as a gaming graphics card maker, then branched out into other areas through R&D and has now emerged to become the planet's hegemon in AI chips.
I was wrong on the China hero project though that does not change the fact that all games and gaming contracts go through the government for approval first if not then later. Why do you think BF4 was banned? Why do you think GoG or some Taiwanese games were banned? Yes, they are not directly involved but they do care about image, culture, and history and will take action when something is out of line. It's why you see foreign developers rarely put anything Chinese-related in their games and when they do, they are very careful with it. There were plenty of times when parents or gamers would complain and the government took action swiftly. Just because they are not on the level like SK doesn't mean they don't care.

Don't talk to me about misguided views when government action proves otherwise in literally all forms of entertainment. They wouldn't have a whole government group for gaming if that weren't the case.
 
D

Deleted member 23272

Guest
I was wrong on the China hero project though that does not change the fact that all games and gaming contracts go through the government for approval first if not then later. Why do you think BF4 was banned? Why do you think GoG or some Taiwanese games were banned? Yes, they are not directly involved but they do care about image, culture, and history and will take action when something is out of line. It's why you see foreign developers rarely put anything Chinese-related in their games and when they do, they are very careful with it. There were plenty of times when parents or gamers would complain and the government took action swiftly. Just because they are not on the level like SK doesn't mean they don't care.

Don't talk to me about misguided views when government action proves otherwise in literally all forms of entertainment. They wouldn't have a whole government group for gaming if that weren't the case.
Fair enough. Whatever was done in the past, all that matters now is that we went from campaigns decrying the dangers of video games to heart warming stories shared on Chinese state media of parents using Arknights to connect with their kids. (I forgot where exactly I saw that)

Things are trending in a different direction and generally speaking, I'm optimistic.
 

Eventine

Junior Member
Registered Member
When it comes to shows and TV series, I agree with you but my issue is that we need more companies to stay competitive and Tencent and NetEast shouldn't be China's main source of games. They have failed the people and government. My comment on Tencent still stands. For a very long time, they have been holding back China's gaming field by refusing to do something innovative and harassing others who tried to do otherwise.

There is no doubt that mobile games are still the largest revenue in the world and especially so in China but that doesn't mean AAA games that are either single-player or multiplayer aren't profitable. Look at how many AAA games surpass fifa, look at how successful the CoD series is, or R6 Siege, and PUBG. Look at how many people play Bethesda games or mil sims. Then look at the sheer size of the Chinese community that plays these games. This proves that there is a large community of people who are willing to spend on a true AAA game, something that Tencent and NetEast absolutely refuse to do till very recently and I believe the crackdown from the government and the complaints from the community helped do this. This is also why the government-sponsored China Hero Project was made.

The AAA community in China is now large enough that no one can ignore it and it will only continue to grow. Those who grew up in the early 2000s are already craving domestic AAAs and many of the younger generations already started to see mobile games as nothing more than low bars, something that can't hold a candle to the quality of a true AAA game. It's why you see so many indie companies in China making AAA games have been popping out consistently each passing year. Mobile won't go away but they won't be the only major player in China going forward.
China's greatest commercial and industrial successes have been in skipping the "current generation" of whatever is the standard, and moving to the next so that it's competing on relatively even ground with foreign players. Electric vehicles, mobile games, and clean energy are all examples of the former.

By contrast, its slowest progress have been in industries where it's trying to just "catch up" gradually. Gas cars, chips making equipment, and PC video games are all examples of the latter.

This isn't to say China can't succeed in traditional industries. After all, it captured a significant market share of mobile phones and televisions, where it didn't have any sort of technical lead outside of Huawei, which got sanctioned. But grabbing market share strictly by competing on price is not a sustainable strategy because the low barrier of entry squeezes profitability and so makes it a constant race to the bottom. This is why Xiaomi, Oppo, Vivo, etc. have failed to shake the dominance of Apple and Samsung in the high profit, premium sector and are beginning to lose market share, as they fall behind on innovation - or rather never invested much in innovation, in the first place.

It's also why it's difficult for China to break into AAA, a sector of the gaming industry that's traditionally dominated by the US and Japan. To compete in AAA requires Chinese developers to catch up to the mature industrial processes of the existing players, who have decades of experience across all the creative and technical components that go into making AAA games. From cutting edge graphics, to refined narrative and design pipelines, to robust backend services, platforms, and infrastructure, it's not an industry you can catch up in over night.

This is also why I think China would do better to skip the current generation of AAA games and move directly into VR and AR experiences, where the playing field is still relatively green. Or, failing that, it needs to pull a Mihoyo and double down on an emerging genre where it can raise the bar - Mihoyo succeeded because it brought a level of quality and ambition to mobile gaming that no other company has dared to, before it; and Chinese AAA companies that want to succeed, have to do the same and not just settle for making inferior versions of American or Japanese games.
 

FairAndUnbiased

Brigadier
Registered Member
China's greatest commercial and industrial successes have been in skipping the "current generation" of whatever is the standard, and moving to the next so that it's competing on relatively even ground with foreign players. Electric vehicles, mobile games, and clean energy are all examples of the former.

By contrast, its slowest progress have been in industries where it's trying to just "catch up" gradually. Gas cars, chips making equipment, and PC video games are all examples of the latter.

This isn't to say China can't succeed in traditional industries. After all, it captured a significant market share of mobile phones and televisions, where it didn't have any sort of technical lead outside of Huawei, which got sanctioned. But grabbing market share strictly by competing on price is not a sustainable strategy because the low barrier of entry squeezes profitability and so makes it a constant race to the bottom. This is why Xiaomi, Oppo, Vivo, etc. have failed to shake the dominance of Apple and Samsung in the high profit, premium sector and are beginning to lose market share, as they fall behind on innovation - or rather never invested much in innovation, in the first place.

It's also why it's difficult for China to break into AAA, a sector of the gaming industry that's traditionally dominated by the US and Japan. To compete in AAA requires Chinese developers to catch up to the mature industrial processes of the existing players, who have decades of experience across all the creative and technical components that go into making AAA games. From cutting edge graphics, to refined narrative and design pipelines, to robust backend services, platforms, and infrastructure, it's not an industry you can catch up in over night.

This is also why I think China would do better to skip the current generation of AAA games and move directly into VR and AR experiences, where the playing field is still relatively green. Or, failing that, it needs to pull a Mihoyo and double down on an emerging genre where it can raise the bar - Mihoyo succeeded because it brought a level of quality and ambition to mobile gaming that no other company has dared to, before it; and Chinese AAA companies that want to succeed, have to do the same and not just settle for making inferior versions of American or Japanese games.
I have to add - in many traditional industries, the entry of Chinese companies brought innovation back to those industries and they just completely took over from old dinosaurs that refused to change and just kept making the same thing for decades. Best example is TV and appliances where Haier, Midea, TCL and Hisense completely took over and are introducing new technologies like IOT, mini-LED backlight, full microLED display, etc.

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Eventine

Junior Member
Registered Member
I have to add - in many traditional industries, the entry of Chinese companies brought innovation back to those industries and they just completely took over from old dinosaurs that refused to change and just kept making the same thing for decades. Best example is TV and appliances where Haier, Midea, TCL and Hisense completely took over and are introducing new technologies like IOT, mini-LED backlight, full microLED display, etc.

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Yes, the key to market dominance in traditional industries is to be disruptive. If you simply compete on price, you can get market share but it'll be difficult to over take the existing top brands. It usually takes a major disruption to kick out the old dinosaurs. This is why skipping the current generation is an effective strategy - the dinosaurs are out by default. But if you can't do that, you should at least try to be disruptive, whether by raising the bar on quality or by utilizing new technologies. Companies that can move quickly and which are willing to take risks are the most suited to this role, and the role of the Chinese government should be to ensure that such companies will continue to emerge and are not suppressed by existing giants through monopoly practices.
 

N00813

Junior Member
Registered Member
A look at the current status of the Chinese games industry.
Source is from a games industry research house focusing on Asia and MENA.

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China remains a powerhouse in the global games industry. It is the largest games market globally with one third of the global mobile games revenue generated domestically. At the same time, Chinese game companies are expanding their reach globally, accounting for 47% of mobile games revenue worldwide. As the country reopens and its gaming sector sees a rebound, it is important to deeply understand the Chinese gaming scene from companies & games-to-watch to regulations and games licenses. And despite regulatory and licensing challenges, several international hit game titles are available in China via platforms such as Steam International. There are other loopholes in the ISBN system as well, which are important to understand.
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China remains a powerhouse in the global games industry. It is the largest games market globally with one third of global PC games revenue generated domestically. At the same time, Chinese game companies are expanding their reach globally, accounting for 39% of PC games revenue worldwide. As the country reopens and its gaming sector sees a rebound, it is important to deeply understand the Chinese gaming scene from companies & games-to-watch to regulations and games licenses. And despite regulatory and licensing challenges, several international hit game titles are available in China via platforms such as Steam International. There are other loopholes in the ISBN system as well, which are important to understand.
 
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