I don't know about you BUT for me being Chinese in the Philippine is beautiful ....lol , we just need more interaction to break the barrier, the problem is most Mainland Chinese who migrate to ASEAN country are from the province not from the cities and are mostly uncouth, they are loud, don't follow the rules especially when queuing, all this things pile up to make an unpleasant image of China. BUT give it time, as more sophisticated Chinese shun the West and are looking at other region to invest and to live.Hey me personally I would have loved nuking Vilnius and Prague in addition to Brussels, London, Tallahassee, New York, L.A., D.C., Tokyo, Seoul, Manilla, and maybe even Taibei...but no, actually, they won't actually fear China -- there's a psychological phenomenon called "sublimation" whereby one feeling is transformed into another; and any fear will pretty quickly turn into hate (and never underestimate the healing power of hatred [as some of us may well know!])...so actually counterproductive and why Xi Jinping seems like a real all-around leader.
No it's more like Apple, mostly fancy marketing...basically, it was Hollywood. Never underestimate the power of a good mind-virus!
Did you know that literally one man is responsible for basically all the female smokers??? It's true! The guy was in advertising and so good he later went into the C.I.A. and was honored at the end of his career by the Yale Club for lifetime achievement!! [Article in "The Atlantic" years ago.]
And again, no one actually likes China -- Malays certainly are not known for their love of Chinese people.
Just sayin'...sh!t can turn "like that"...like October Seventh.
The Mainland Chinese should thank us Hua Qiao for opening the gate of opportunity for them, we had endure the discrimination and came up the victor in our struggle to assimilate, that's the thing the Chinese in general can easily adapt and since there are many Filipinos working abroad, they experience the same discrimination as well, so there is a shared understanding among the two communities. And I see the same pattern developing in ASEAN (except for Brunei and Singapore) those Indonesian domestic workers employed overseas suffer the same fate as most Filipinos.