Yes, you're correct.
The Israeli effort works because of the enormous political, economical and social influence the Jewish-American cuscus wields.
But China needs to build something similar. Call it a soft power campaign.
The news media in the US and in most of Europe is based on an advertising model. So it is possible for Chinese business interests to look unfavourably on inaccurate reporting, just like Jewish business interests in the US.
Social influence is a tougher call, but an encouraging example is how all the Hollywood studios are partnering up with Chinese companies because:
1. Those multi-nationals have deep pockets to fund movie production
2. China will very likely grow to become a larger and more important movie market than the USA next year in 2017, and having a Chinese partner smooths the way for Hollywood movies to enter China
So we should see a number of Sino-US movie studios in some form, which will continue the trend of increasingly positive portrayals of China in the US media.
However, I agree political influence will be a huge stretch, as China will end up as a peer competitor to the USA, which Israel will never be.
The Israeli effort works because of the enormous political, economical and social influence the Jewish-American cuscus wields.
But China needs to build something similar. Call it a soft power campaign.
The news media in the US and in most of Europe is based on an advertising model. So it is possible for Chinese business interests to look unfavourably on inaccurate reporting, just like Jewish business interests in the US.
Social influence is a tougher call, but an encouraging example is how all the Hollywood studios are partnering up with Chinese companies because:
1. Those multi-nationals have deep pockets to fund movie production
2. China will very likely grow to become a larger and more important movie market than the USA next year in 2017, and having a Chinese partner smooths the way for Hollywood movies to enter China
So we should see a number of Sino-US movie studios in some form, which will continue the trend of increasingly positive portrayals of China in the US media.
However, I agree political influence will be a huge stretch, as China will end up as a peer competitor to the USA, which Israel will never be.