Russian air defenses are giving them a very bad rep, which might impact future sales.
Remember how they were being taunted as game changers and the new wonder weapons after their performance in the Nagorno-Karabakh conflict
Out of all the "wunderwaffe" given to the Ukraine, they seemed to have won the lottery in terms of PR. You've got Ukrainians singing songs about them, multiple foreign countries praising them. I wonder if they were deemed important enough that they play a role in the current Turkey-NATO negotiations.
In terms of what they actually did, I think the Ukrainians were very skittish to use them at first. When they were finally deployed they were quickly found out. In the end they ended up using them kamikazi style, effectively making them very expensive underpowered cruise missiles. Then either they ran out of them or the Turks got worried about the loss in reputation.
Either way in the eyes of most it seems they will come out of this conflict with an enhanced reputation. Turkey will probably sell more of them because of this war.
Remember for the west all wars are just opportunities for defence companies to advertise their products. You think it's a coincidence we heard so much about M777s, starstreaks, and so on. It was all marketing BS. In Afghanistan wikileaks showed that Sweden wanted the Gripen to conduct strikes specifically to increase the prospect of exports.