50,000 orders in 27 minutes, 90000 orders in 24 hours, Xiaomi has basically sold out their 2024 production in less than 2 days
I think it shows very clearly: brand name and marketing is important.
Despite cars like Zeekr 007 being a great competitor in terms of specs and pricing, it has achieved nowhere near the popularity of Xiaomi. I hope this wakes up the Chinese automakers who make 10 new brands every year
And look at all the practical features like buttons, phone rack, conventional wheel, umbrella holder, conventional instrument panel. Compare that to something like IM L6, Geely Galaxy E8, looks futuristic but actually crap to use.
Xiaomi SU7 is a breath of fresh air and I'm glad they're finally injecting some new thinking into the auto industry.