The strategic missteps by Nio over the past few years is just mind boggling. They actually make solid cars, and battery exchange/lease is a workable idea that cna differentiate them. If they just focused on those things, like tuning their cars to suit their customers' needs, making production more efficient/cheaper, finding ways to make battery exchange more economical (e.g. doubling as mini-peaker power plants), then hey could be a really compelling and unique company. Instead, they focus on brand building before they have a compelling product and waste money with Nio phones and Nio houses.
