I think MG will do well in most ex-british colonies and some european countries. The MG badge is incredibly influential in terms of aesthetics. Cars that feel like garbage with baojun logos look decent with an MG badge
Brand recognition is huge. In my reading of Australian reviews of Chinese and other vehicles over the years (primarily from Drive and CarExpert), the evaluation of MGs seems in-line with the evaluation of other Chinese vehicles. For ICE vehicles I feel I could write such a review in my sleep:
"<Chinese ICE car> offers great value for money with an impressive equipment fit and features list generally only found in vehicles from other nations that are $10-$20k more expensive. The interior makes a good impression. Real world fuel consumption is unimpressive, there is a minor annoyance with the transmission behaviour, while suspension is overly soft for Australian road conditions. Some of the fancy electronic features appear unrefined or overly intrusive and we hope those can be ironed out with future software updates. 7/10."
The advent of Chinese EV's has altered this standard analysis somewhat: common drivetrain complaints are eliminated, while most have been praised for their handling. On the other hand, complaints about less than fully mature software features are up. I recall specifically in relation to the Atto 3, reviewers felt the standard Atlas Batman tyres were the limiting factor on its performance. Contrast with MG which is fitting Bridgestone Turanza tyres (same as Toyota fits to best-selling RAV4) to MG4. BYD Australia (i.e. EVDirect) opting for cheaper tyres is one of those minor things that leaves a sour taste in the mouths of prospective buyers and makes them wonder where else corners are being cut.
Also, I posted here a few weeks back saying that GWM's poor local performance with the Ora EV (read: Good Cat) could be improved simply by letting folks know that it exists. So imagine my /facepalm today when I read of an EV Driving Experience event to be held in my city's CBD a few weeks from now with 19 EV models on display or available for test drives, and that GWM will not be there. BYD, MG, Kia, Ford, BMW, Porsche, Nissan... no GWM. Huge missed opportunity.