Lethe
Captain
Good to see a fellow Australian following the EV space! Just want to say my thoughts on the Aussie EV market:
1. I think MG will shoot up the rankings in the following months, as the MG4 only started deliveries in the second half of August, but was already 5th best selling EV model for the month with 296 sold.
2. I'm a bit disappointed in BYD Atto3 numbers in the last 2 months (1000 and 800). The peak I believe was ~1500 sold in June, but maybe that was just the last of the backlog after launch. I'm optimistic though that BYD will make the top 10 sometime in 2024, with the dolphin starting deliveries this month, seal before end of this year, and the ute/medium SUV (likely song plus champion), which should all sell well if priced competitively
3. Agree regarding GWM Ora. There was a slight uptick in Aug after first deliveries in June (?July), so hopefully things will slowly pick up.
To be honest I'm more interested in the rise of China as an automotive exporter rather than EVs specifically, but of course the two stories are deeply intertwined.
I agree that BYD's last couple of months have been disappointing. It is difficult to know what to read into that. It could be something as simple as a growing backlog associated with shipping delays. I think the expiry of Victoria's $3000 EV credit at the end of June accounts for some of the drop, keeping in mind that Victoria accounts for 25% of vehicle sales nationwide. As you note, June was BYD's best month to date in Australia and it makes sense that folks in Victoria would have brought prospective purchases forward to June in order to take advantage of the subsidy prior to its expiration.
I agree that BYD will continue to build in Australia but I don't think the expansion will be as rapid or dramatic as you hope. Atto 3 was definitely the right choice as the initial vehicle to offer in Australia as that small-ish SUV segment is so hot these days (Chery has done the same thing, launching to some success with only the Omoda 5 ICE small SUV). The flip-side is that adding additional vehicle types is not going to dramatically increase the potential customer base. Dolphin will face stiff competition from the base model MG4, while I suspect Seal will be more important for building the image of the brand than for direct sales volume. If BYD can double its 2023 sales volume in 2024, I think that would be a great success that would put it around #15-17 range, roughly where LDV and BMW are now.
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