Hyundai mostly produce and sale ICEs in China, and their ICE market share is being taken by Chinese ICEs.Hyuandai is one of the most vulnerable foreign car makers in China as Chinese automakers dominate EV sector.
When people go for an affordable car, they used to look at Hyundai and Kia, but now they are turning to BYD, Chery, Geely, Changan, etc.