Ok so here's a little tale. It gets relevant, I promise!
The single most popular sport in Australia is Australian-rules football, with the Australian Football League as the sport's peak competition body. The Port Adelaide Football Club is one of eighteen teams in the AFL, and for a few years Port Adelaide was pushing to
. PAFC played three games in Shanghai from 2017-2019 and had plans for a fourth to be played in 2020 before COVID intervened. My understanding is that Shanghai billionaire property developer Gui Guojie, who also has business interests in Australia, was the driving force behind these arrangements on the Chinese side.
Unfortunately COVID seems to have put an end to all this. Or perhaps the deterioration in the broader China-Australia relationship made the venture unpalatable. Whatever the reason, this "China outreach" program seems to be dead. I say "unfortunately" because I have been a Port Adelaide supporter since I was a kid and the China angle was an interesting point of differentiation. But one vestige of Port Adelaide's "China outreach" program remains: MG (SAIC) is the club's major sponsor. A bunch of car companies sponsor a bunch of AFL clubs (Toyota sponsors the league itself) but MG's relationship with Port Adelaide is the only Chinese brand sponsorship that I am aware of. As the numbers I have posted previously suggest, MG is the single biggest success story for the Chinese automotive industry in Australia.
I was reminded of this venture just a couple of days ago when reading of a
to engage Chinese Australians with Aussie-rules football, this time led by Sydney FC, with a pre-game function/celebration to be attended by New South Wales Premier Chris Minns, China's Ambassador to Australia Xiao Qian, and a variety of persons from the Chinese-Australian business world. I wish them all the best, though it's a pity that my club is no longer on the forefront of this stuff. In any case, here is a photo of Sudanese-Australian Port Adelaide player Aliir Aliir showing the MG sponsorship on the gurnsey:
And some highlights from Port Adelaide's latest (victorious!) game against the Western Bulldogs a couple days ago, just in case anyone wants to get on board with the greatest team in the universe.