There are a lot that are not reported in specific model, especially their basic entries, why is Hyundai and KIA are able to get a sliced of the market?
Sorry, I don't really understand what you are trying to say, but let me try to answer some potential questions.
Kia/Hyundai do have a fairly solid chunk of the auto market. They initially entered in the same way that Toyota/Honda once did, undercutting incumbents by offering very cheap vehicles and targetting the "value" segment of the market. In the last 10 years they've steadily moved upstream and their cars have become more luxurious and sophisticated, but they are still having issues with their brand being seen as the "cheap" option.
They're also not immune to their own issues. KIA Group vehicles have had issues with both their transmissions and engines, and as a former Hyundai owner myself (2003 Hyundai Sonata), I can confidently say that they have their own share of problems. It's not a trouble free car.
Regarding FORD Everest it was made in SEA with parts produce in China. After driving both, I can say Ford beat the Toyota by a mile, the ride quality ,the build and also the interior. In ASEAN, buying a car is a major decision, so maintainability and cost is a major factor in purchasing.
These things don't have much to do with reliability though.
Thing is, Toyotas and Hondas have never had the best ride, or build quality. That's not really their strength. Though the panel gaps are flawless, and the car is solidly put together, the materials are definitely inferior. There are more hard plastics and fewer premium materials. I also think that the technology has only caught up in the last 2-5 years. The Infotainment in the newest vehicles like the 2023 Toyota Tundra is solid, but for like 20 years, Lexus had that retarded touchpad to navigate infotainment, and Toyota/Honda's systems looked like they belonged in 2005.
I've never been a fan of Toyota's ride. It's optimized to be more "boat-like" with poor body control (though dynamics in cars like Toyota Grand Highlander are excellent for a vehicle its size), and it has always had a safety-first approach. So I'm not surprised that you like Ford's ride better. Though I tend to prefer Honda's ride. Hondas tend to be stiffer, but have better body control, and excellent turn-in for front wheel drive vehicles. Honda Civic is arguably the best handling FWD mainstream sedan in its class. However, to take it back to reliability, Toyota's mechanical drivetrain is bulletproof. Their engines, transmissions, and basically everything connecting those components are probably some of the most reliable things ever made. The things I've seen Toyota 4-poppers do just boggles the mind. The amount of abuse they can survive is pretty obscene.
But yes, Toyota can be woefully behind in some aspects and to be honest, their mythical reliability is mostly a gimmick. A lot of people don't keep cars for longer than 10 years, and if possible, I would buy a German cars over any Japanese cars simply because they are much more fun to drive and tend to be much more luxurious. My next vehicle is probably going to be a hybrid due to the absolute shit state of American EV infrastructure. I'd love to have Chinese EV options, but that's probably not going to happen unless Jackie Chan becomes President.
So I might be stuck with a Toyota anyway.