Question is, how do you disabuse them of this notion?
A more academic or thorough answer to this question, would lie in those two articles posted just above this post.
Essentially, what is being discussed here is know as "Anchor Beliefs."
People just do not change their "Anchor Beliefs."
However, people still can be persuaded.
According to Social Judgement Theory, people may be persuaded away from an Anchor Belief, but that is done incrementally and very slowly.
Well, at least that is what I remember of this kind of stuff.
Now we see how interesting, and difficult, this particular problem is.
