The US doesn't like its own cancel culture at work. What happened to, "The consumer is always right?" Or, "Vote with your wallet?"
The whole backlash against Bud Light really started because the Republicans didn't realize how boycotts were that effective until China deployed them. It irks them so that China has this power. This is where the West doesn't like China exercising the very consumer rights they promote. The EU is so arrogant they think they can sanction China in the name of human rights but they think China is not suppose to retaliate. What are they going to do? Sanction China more when China can retaliate in kind? If you're motivated by a just cause, you consider and accept the consequences that come with your decisions. Not whine like a baby. The West thinks that's China's punishment for human rights crimes. Chinese have to hand over their money to the West. And of course none of these human rights crimes accused have them as the victim. China commits human rights violations against Chinese and the West gets money from China as punishment. And the EU thought it had the right to tax all airlines in the world for pollution even the ones that don't fly over Europe all in the name of the environment. What's more imperialistic thinking than that?
If Japanese celebrities have to have a book telling them how not to offend the people they want make money from, then maybe they shouldn't be in a business where it requires people to like them. What in the hell makes them think they deserve that money otherwise? Is this the poison of the West where they think they're so superior like a God, people have to give their money to them for just existing?
Look at how Japan thinks they have a right to make money from China by forcing Chinese to buy and eat their radioactive fish. Maybe they think because China is communist and not a democracy, they can deny the rights of those they say are being denied democracy by giving them no choice. They want to punish the very people they say they're fighting for.
Look at how it offends them that they have to bother making an excuse for why the inferiors have to hand over their money to them for no good reason other than they're superior because why else do they think they deserve it? They have to make excuses because they know they're not Gods. They know they're mortals vulnerable to everything other mortals are vulnerable to. That's why they have brainwash people that this is the way.