Yet anime and K-pop are extremely popular in China. Go speak to people in the metropolitan areas of China, ask them what they prefer in terms of media, products, and even governance. Chinese soft power is so powerful that Chinese don't support their own industries. My own aunt is a diehard iPhone fan despite being a party member. Chinese soft power can't even convince the vast majority of Chinese within the country. People still worship the ground white people walk on.
All governments produce propaganda showing their regimes in a good light. Then there are China, Russia and a few others which "attract"
targeted negative propaganda by hostile governments. In China's case, the governments known to have highest anti-China propaganda budgets are US (300-500 mil annually allegedly), Japan and Taiwan. The typical Chinese (ok, pretty much everyone across the globe, basically) is bombarded with "west good, Chyna bad" propaganda.