Fun fact, most of the supermarkets in Jamaica are owned by ethnic Chinese. John A Wang was one I used there, for example.
"The Chiney Shop" as I've heard...
Honestly, all these Chinese opening small supermarkets and shops in Africa and other less developed countries is not ideal. I hope we see the emergence of a major brand like Walmart / Aeon sweeping across the developing world instead. One of the big problems is Chinese retail has pretty bad marketing
Lol, "Less developed", you been to Canada? They love opening supermarkets here too.
They aren't small either, very large, full prepared food sections, mini food courts, etc. People from many different backgrounds shop there, not just Chinese.
The biggest Chinese supermarket chain here was actually acquired by the biggest regular supermarket chain.
The real problem with developing a Chinese Wal-Mart is not advertising (although I do agree with you to a degree, branding is a big issue), but the cost of real estate in the western world.
You want to open a Wal-Mart type store? First you need a big distribution centre. Second you need big stores. All of that is very big money unless you open in the middle of nowhere.
This is why we are seeing the e-commerce brands make the biggest inroads right now. You only need the warehouses, but instead of spending all the money staffing and stocking stores, pour it all into advertising. Temu, Aliexpress, Shein, they are doing well.
