Maybe Indians have better communication and PR skills than Chinese. Ethnic Chinese have a much harder time to rise to such prominence (CEOs and government leaders) in the west.
Well, Indians did get colonized to the point where English became a commonly used language to them and they had to worship the most caucasian Indians so it makes sense that communicating with white people become their main skillset. Other than that, because of China's strength, everyone in the US is worried about Chinese people taking their skills and knowledge back to China. Is that a concern for Indians? Not by a very long shot. They might even slap him on the back and call him a good guy who remembers his roots if he says he wants to work for India.
It's more about popularizing Chinese culture to the point where viewers/fans would become interested in the Chinese language and culture. Kind of like how anime has led to people wanting to learn Japanese and visit Japan. Entertainment products are a great way to promote culture.
They don't deserve Chinese culture. This kind of attention gained through games and anime is the worst kind of attention bringing in all kinds of social rejects and weirdos creeping you out by trying to act like they understand your culture and thus share some kinship with you. It's nasty. Businessman in a suit who learned Mandarin to do business, OK sit down and let's talk. Loser who loves Chinese culture cus he watched too many Chinese cartoons/games, stay in your mother's basement in your own country with your waifu pillow.
@tygyg1111.18378
This is not about my personal needs. I'm just telling you how a lot of this stuff works.
For clarity sake, this is about soft power from media. I'm not covering any other non-media aspect.
Let's just talk about the effect of media portrayals on men from different races.
Media studies proves that negative racist stereotypes/imagery makes people feel more negatively about the members from that group (see the racist Caucasian media attacks on East Asian men as nerds, creeps, homosexuals, etc). What happens? Your average Asian man is worse off from the media attacks.
Conversely, positive stereotypes/imagery makes people feel more positively about the members from that group (eg white male glorification in media) What happens? White male worship is very common among East Asians.
People who keep celebrating Japanese anime, manga, and now Genshin Impact don't recognize why it is flawed attempt at soft power. If the characters in the media does not look like the people (in this case, East Asians) it won't give you the kind of power that whites enjoy from their soft power efforts.
The characters need to be desirable AND look like us. If they are desirable and look non-Asian then non-Asians get the benefit. If they are desirable and look like us, we benefit.
The entire concept of trying to gain soft power through games and shows is wrong. You only attract perverts and losers rejected by their own society thus looking for a safe place. The attention you want is admiration and respect for Chinese strength and that is gained only through hard power such as technology, economy, and military. The second concept that is wrong is soft power in its entirety. All power stems from hard power; "power" that does not stem from hard power is actually just begging.
For example, Japanese anime is simply begging the world to have a positve view of Japan like a furry pet does tricks because it wants to be treated well. No nation will yield anything to Japan over this because it is not power; power is the ability to force others to yield to you even against their own desires. This is begging. The kind of people who like Japanese culture are useless and have no say in anything of national importance and they "like" Japanese culture because it is weak, cute and non-threatening. They don't admire or respect Japanese power and anyone who has any say in Washington actually looks at Japan like a pitiful vassal. China does not need to mimick any part of that.
The USA, on the other hand, uses hard power in order to extend its "soft power" which is why I say that "soft power" doesn't actually exist; it is only extended, non-violent hard power. Hollywood can make such movies because America's economy can afford it. It portrays western white people as heros because in a Western-dominated world, it makes sense and is believable; it follows the trend of American hard power. India makes plenty of movies that portray Indians as heros but people basically laugh at them; they bring India nothing. American hard power and its extension is where China needs to go, but in order to go there, China's hard power must match and exceed America's in order for those roots to be strong enough to support the tree. In the meantime, Chinese entertainment should simply and confidently make products for Chinese people to enjoy; nobody else matters and you don't need to mould/change yourself for anyone else. Once China becomes number 1 in hard power, followers of that power will love whatever you make. That is hard power and its extension,
not some small man racking his brain to make others like him. That is not China.
Finally, when we are talking about global impact, one must realize that Chinese media and positive imagery is fighting against the West's anti-China propaganda, which, naturally, would be much stronger in Western and Western-affliated nations. Every nation controls what can be shown, what is mainstream, and what is banned in their territories; there is no way to compete with that from afar. Because of this, it's unrealistic to expect any inroads to be made until these countries peel away from American influence and the only way/reason they would do that is when it becomes absolutely apparent to them from China's hard power that being anti-China and pro-US is setting yourself up for a very tough and ugly upcoming century.