I kinda half agree half disagree here.I should start off by saying your definition of hard power soft power changes on a whim. For example, when America makes movies you claim it's an extension of hard power (economy). But, when Japan makes anime you don't claim that is an extension of hard power (economy). You claim this is begging.
Regarding your claim quoted above, I disagree. It's very effective. Modern mass media is weaponized by western imperialists as a mind control/brainwashing weapon. And, it works.
Notice that the media consumed are largely for escapism. Escapism is the best way to spread/weaponize soft power.
First fact. People spend a huge amount of time consuming media.
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How Fantasy Becomes Reality - 2nd ed, updated revised expanded, 289 p [2016]
Second fact. We are heavily influenced by the media we consume.
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How Fantasy Becomes Reality - 2nd ed, updated revised expanded, 289 p [2016]
The Psychology of Entertainment Media - Blurring the Lines Between Entertainment and Persuasion [2003]
The Oxford Handbook of Media Psychology [2012]
I disagree. You don't only attract those types.
Videos games make money than all sports and movies combined and it's growing.
As of 2022, video game buyers in usa are split 48/52 - female/male respectively.
You already see the west weaponizing this with propaganda in video games like Call of Duty. This will only increase just like how they weaponized hollywood and tv shows for western imperialist propaganda.
That's what you want. I think it is too narrow. I want China to be as strong as possible which means hard power and soft power. You want China to abandon an entire weapon class. I think that is foolish. In fact, I want China to possess and master every weapon.
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I disagree.
You claim soft power is totally wrong; only hard power is real; anything that is not hard power (technology, economy, military) is begging. Let's test your claims.
America deceives the world saying it is making the world safe for democracy while overthrowing democracies. Is it "begging"?
America deceives the world saying it has a "responsibility to protect"/"humanitarian intervention" to mask its invasion and military occupation of a nation. Is it "begging"?
America deceives the world saying it has the American dream where everyone can get rich if they work hard so suckers get brain drained to America's benefit (while the immigrant sucker suffers anti Asian racism and a glass ceiling while their children are preyed upon). Is it "begging"?
America deceives the world saying socialism is "anti freedom, totalitarian, where everything sucks" to make people distrust the only viable alternative to capitalist exploitation. Is it "begging"?
America deceives the world saying Huawei has backdoors and is a national security threat to kill it. Is it "begging"?
America deceives the world saying the CIA coronavirus/covid 19 was released by China. Is it "begging"?
Despite using no hard power (technology, economy, and military), none of this was begging. Yet they were often very effective uses of soft power.
Why was all this possible? It's possible because their media is filled with lies (we are pro democracy, we have noble intentions, American dream, socialism is bad, China bad, etc) that get absorbed by viewers (I provided a bunch of citations at the top of the post).
Soft power is a potential weapon. Your excessive focus on hard power means ignoring an entire class of weapons while your enemies perfect it and attack you with it.
Note: For all the nitpickers. No, I'm not saying China should lie. I'm just illustrating examples of how this stuff can work.
I haven't watched an anime for years so maybe things changed. From my memory, the problem was not anime itself. It's Japan's execution - cute, effeminate, inoffensive, white worshipping, etc. If Hollywood lost their mind and made only films pandering to cross dressers, would that mean movies were useless for soft power. Of course not.
Excuses. China is already the world's largest economy. Some Chinese movies have a budget near 100 million usd over 10 years ago (Flowers of War 2011). Numerous super successful Hollywood blockbusters were made for far less. The Matrix from 1999 would cost $85 in 2011 after adjusting for inflation.
Tiny HK had movies doing well around the world at a fraction of the economic heft and population size.
China doesn't need more money. They need better quality control.
Agreed.
What you talk about in US, is an extension of hard power because its propaganda can only work against a captive audience, which was made captive in the first place through coercion and violence.
And it is only through breaking this captive hold American has that China will possess control over the hearts and minds of US' captive audience.
However I agree that it is not a lack of money nor other capability, but lack of will that is China's greatest enemy.
China is possessed of the hard power instruments, but it only recently got it, and things like changing people's minds take time.
Just like when the British Empire surpassed the Qing, it took even up to a century for the British themselves to realize and exploit it, and even then, Chinese goods (ever wondered why the best tableware is literally called china?) were still overvalued because of cultural inertia for a much longer time, potentially even until now.
It isn't enough that China has the strength, it needs a helmsman that points Chinese culture away from the hostile West.
That will naturally create the type of hard power conditions that you are thinking about, and in turn create a propagation of soft Chinese values across the world.
This is why I think the most important politician right now in China is not Xi Jinping, who has still a potentially dangerous or even treacherous links to America, but Wang Huning, who has no foreign educated bullshit. No overseas children bullshit. Just a clever intellectual that proposes putting the home country first, that's how all sector leaders should be, regardless of them being in politics or in entertainment.