Chinese soft power is horrible because they fundamentally don't understand what they are doing at all. They don't understand how completely stupid and brainwashed they appear to the planet.
Look at the wonderful representation of blonde haired blue eyed Chinese people living in a truly Chinese setting complete with medieval castles and Dutch windmills and Christian crosses. Not one person in China looks like this. Everyone laughs and exploits Chinese people's obvious white worship and self hate. The same can be said of other East Asians. Just look at the rampant white worship in Japanese games.
While Marvel studios dominates the planet with their white man worship led by masculine lead men like Chris Hemsworth and Chris Evans, we have morons celebrating rep by an ugly monkey man that no woman would ever lust after.
When Chinese people are not worshipping Caucasian features or cheering on a monkey man they are promoting girly effeminate idols that the government has called a sissy pants epidemic.
China's enemies cannot be happier with the complete total incompetence of Chinese soft power.