Many here are unnecessarily making this a Soft Power vs Economy/Hard Power debate when it shouldn't be the case
These 2 aren't mutually exclusive and you can do both effectively. To improve the PR abilities doesn't mean you're somehow gonna abandon Hard power approach.
PR and global perception matters to the Chinese Govt as well. Why else does CGTN operate in many different languages and has 70 bureaus across the world? Why do Chinese embassies across the world hold cultural programs? Why does Chinese media have so many pages on Western SM like Facebook, Twitter, Youtube etc? Why does Chinese MFA hold PCs where foreigners ask questions when it can simply ignore their opinions? All this costs Billions of Dollars as well.
Because at the end of the day perception management aka Soft Power is important to achieving global goodwill and results in fewer roadblocks to achieving geopolitical motives.
So when someone says that China should've handled the Peng case better it doesn't mean that the entire legitimacy of CPC is under question or its some CIA conspiracy. China is a big country and shit happens. A woman tennis player being blacked out is a bad look howsoever you want to twist it. Just one smartly crafted police statement would've nipped it in the bud, not exactly a difficult task.
These 2 aren't mutually exclusive and you can do both effectively. To improve the PR abilities doesn't mean you're somehow gonna abandon Hard power approach.
PR and global perception matters to the Chinese Govt as well. Why else does CGTN operate in many different languages and has 70 bureaus across the world? Why do Chinese embassies across the world hold cultural programs? Why does Chinese media have so many pages on Western SM like Facebook, Twitter, Youtube etc? Why does Chinese MFA hold PCs where foreigners ask questions when it can simply ignore their opinions? All this costs Billions of Dollars as well.
Because at the end of the day perception management aka Soft Power is important to achieving global goodwill and results in fewer roadblocks to achieving geopolitical motives.
So when someone says that China should've handled the Peng case better it doesn't mean that the entire legitimacy of CPC is under question or its some CIA conspiracy. China is a big country and shit happens. A woman tennis player being blacked out is a bad look howsoever you want to twist it. Just one smartly crafted police statement would've nipped it in the bud, not exactly a difficult task.