True and international outlets will also sadly side with India. TASS,CNN,RT,BBC everybody quoted India and mentioned 40 PLA deaths because China remained silent and these outlets had no choice but to go with Indian accounts. This why messaging is important and you have to take the lead or else you lose out permanently.Perhaps Hu Xijin is starting to notice how un-shockingly fast Indian BS news goes around. Its 2021 already, we live in a world where BS gets more traction than it deserves. Perhaps he could feedback that to his higher ups. This is the price for their lack of transparency.
I can't see why hiding the real numbers in this particular case could benefit China. By not embarrassing India? Well India is already on a warpath to embarrass China. So what does it matter? Would India not come to a deal because China is embarrassing India? I don't believe that BS. Pakistan humiliated the hell out of India after Operation Swift Retort. Did that humiliated India started a full-scale war with Pakistan? Nope.
This fake narrative that more PLA troops died than IA troops is gonna be written into some history books. I won't be surprised that some Indians in the future are gonna be gung-ho about another border confrontation with China. Because they were taught that "India had won the last one". Add people like Kakyan who couldn't care about the lives of Jawans and pilots. It's a recipe for another border confrontation to happen.
China should actually learn from Pakistan in Information warfare. When Balakot strikes happened and India started spreading that 300 terrorists were killed, Pakistan immediately brought all International Journalists to LOC . They were given free hand to explore and finally when it was proven that the bombs fell on some trees and barren land, the Indians quickly dropped the 300 figure .
Again when India spread that F-16 was shot down , Pakistan had all the jets accounted for by US defense experts. Internationally Balakot was seen as Pakistans diplomatic and military victory.
By not being transparent you cede ground to propagandists who alter the history books.