Defense ministry is probably the last institution you hope to speak about soft powers lmao. This amount of cope from the indian side is reaching a new level, that's for sure. It actually reminds me of the recent armenia-azerbaijan conflict; the armenians, especially the civilian side of the government, keep spouting about how they are a democracy, a liberal country that respects human rights, these so called soft powers aspect that authoritarian azerbaijan doesn't have. Yet those things, to the surprise of noone, clearly doesn't help them fight the actual war, and they lost. The azerbaijanis instead record a lot of stuffs during the war, like confirmed kills through drone footage, captured armenians soldiers, etc. as a form of propaganda. When victory looks to be nothing but certain in the later stage, propaganda videos are starting to become more sinister to taunt the armenians, like how they desecrate church, torturing/killing POWs, basically warcrime but as usual, history is written by the victors, not a chance they will get punished. To add insult to the injury, the so called 'soft powers' that armenia has doesn't get them any help either, not even from russia who officially has a military alliance CSTO with them; it's azerbaijan instead who got help from another country, turkey. And of course, real war footages that azerbaijan uses as a propaganda left a bigger, more lasting effect than empty words from the armenians, which kind of soft power is actually better then?
Going back to the ladakh situation, I'm sure everyone can see the similarities between the nagorno-karabakh war and india-china; how the indians keep boasting about these soft powers with similar talking points with armenia and how imo those soft powers can't net them any meaningful help from the outside if conflict actually happens. China meanwhile as with the analogy above has quite a fat chance that it would get help from pakistan. Soft power is a meme, it doesn't mean anything without the actual hard power. This kind of talking point being spewed by a defence ministry is not a good look. They also somehow have the audacity to suggest that they have a power parity in that tweet, like lol sure dude, lying to your own people about that is actually helping us as well..