Chinese Soft Power and Media Discussion and Updates

Overbom

Brigadier
Registered Member
People are still living in la la land. So called soft power in entertainment domain is the most useless that only liberals who seek others' approval would constantly talk about. Remember that Americans use entertainment to reinforce its liberal international order. LGBTQ, Green peace are just byproducts.

A real soft power is Mao little red book that inspired revolutions all over the world. Since China is no longer attempting to export ideology or regime changes, it is doubtful that China would try to reengage such ideology warfare. Other soft power is religion such as crusades that rally all Christians or nationalism that rally all Chinese to fight Japan in WW2.

American soft power is based upon its liberal international order(ideology), Anglo 5 eyes(culture affiliation), American exceptionalism(religion). Using such soft power, Americans can rally its people and allies. As for comic books or boys love drama, it is only sissy thinks that these are important and rally people to spill blood.
These soft power arguments come and go all the time in the forum. And everytime we have to waste valuable time and braincells dismantling their arguments.

Argue with them, and next week you will still have the exact same discussion
 

TK3600

Major
Registered Member
Soft power makes one soft. Typically it becomes prevalent during the midpoint or peak of a nation’s cycle. While association with it is often seen as the cultural high point of a society, it is also when it’s cracks also first appear. People become lazy and weak, preferring to accumulate social status and abstract influence over personal achievement or practical self-worth. Kind of like 2nd generation family wealth. I think this is about where South Korea is and Japan has been as K Pop Culture and Anime flourishes but it’s other metrics of success like industrial and economic competitiveness began to collapse.
Over reliance on the soft power makes the country soft. A healthy country want mix of both. In the same way a country overly on hard power and lack soft power also is sign of weakness. See Soviet invasion of Afghanistan. No doubt if I must pick soft power or hard power I will always pick hard power, but that is not the point. A country should strive for both, as long as soft power do not conflict with hard. Soft power can do diplomatic things hard power cannot. Soft power can be used to grow hard power back.

Anime is a weak form of soft power. It might improve perceptions of a country marginally at grassroots level. It provides marginal economic benefit for cultural product competitiveness. It will not decide a country's national policy.

Religion in the past is an extreme form of soft power. It could start wars, decide alliances, be source of ruling legitimacy, major source of economy... Pretty insane and volatile I agree. We are moving away from those thankfully but you must admit it is an powerful example.

Ideology is self explanatory. While not be all and end all, it could provoke unrest, forge alliance, collapse a country by revolution. Almost as powerful as religion at some point.

Let's talk about practical example of soft power today. China is promoting exchange students from Africa. These well educated African will go home and form the elite class. It is important to influence them for a more cordial relation.
 

FairAndUnbiased

Brigadier
Registered Member
I visit english language anime/comic forum regularly,I don't see that trend. Perhaps you could provide some forum link,where people outside of China discuss Chinese anime enthusiastically?
Genshin Impact: 3rd highest revenue mobile game in the world.

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2.8 million views for Link Click on Bilibili International. Link Click is not free, it is premium viewers only:

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FairAndUnbiased

Brigadier
Registered Member
Recently I saw lots of videos and articles pop up on internet,regarding the deteriorating safety in Thailand for Chinese people. That Thailand is become the new Myanmar for "噶腰子".

It seems that many Chinese women went to Thailand,because they are Thai drama fans. So I did some research,and find out that Thai TV show is quite popular among young Chinese female,and they are deeply attracted to Thailand due of Thai culture influence.

I don't think anyone who only sees hard power would take Thailand seriously,how could such backward third world country have so much influence over China but not vice-versa right? After all Thailand is much less developed compare to China when it comes to hard power,so on theory it should be Thai people attracted to Chinese culture but not the reverse, right ? Well that’s the magic of soft power,something your hard power do not automatically translate into.
Thai drama viewership is lower than Genshin player market.

Note that Genshin players pay money and must be intellectually engaged, while TV is free and you can put it on and not pay attention.

Entire Thai media industry makes less money than Genshin Impact alone.

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Tourism in South Korea declined to 10% of 2019 levels which were a further decline from 2017 levels.

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tonyget

Senior Member
Registered Member
Thai drama viewership is lower than Genshin player market.

Note that Genshin players pay money and must be intellectually engaged, while TV is free and you can put it on and not pay attention.

Entire Thai media industry makes less money than Genshin Impact alone.

Most of foreign culture content consumed by Chinese people(and majority of people in the developing world)are in fact pirate version. But copyright is irrelevant here,there is no difference in terms of culture influence regardless. There are plenty of people whom never bought any copyrighted stuff in their entire life,but still look up to certain countries due to culture influence(via pirate stuff)
 

FairAndUnbiased

Brigadier
Registered Member
Most of foreign culture content consumed by Chinese people(and majority of people in the developing world)are in fact pirate version. But copyright is irrelevant here,there is no difference in terms of culture influence regardless. There are plenty of people whom never bought any copyrighted stuff in their entire life,but still look up to certain countries due to culture influence(via pirate stuff)
Yet Chinese media industry and even a single Chinese anime game is far larger than Thailand's entire media industry despite equal levels of piracy.

Japanese and Koreans spend far more money on Genshin than Chinese do. That's real cultural influence: getting people who hate you to pay you money for your cultural product.

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In4ser

Junior Member
Over reliance on the soft power makes the country soft. A healthy country want mix of both. In the same way a country overly on hard power and lack soft power also is sign of weakness. See Soviet invasion of Afghanistan. No doubt if I must pick soft power or hard power I will always pick hard power, but that is not the point. A country should strive for both, as long as soft power do not conflict with hard. Soft power can do diplomatic things hard power cannot. Soft power can be used to grow hard power back.

Anime is a weak form of soft power. It might improve perceptions of a country marginally at grassroots level. It provides marginal economic benefit for cultural product competitiveness. It will not decide a country's national policy.

Religion in the past is an extreme form of soft power. It could start wars, decide alliances, be source of ruling legitimacy, major source of economy... Pretty insane and volatile I agree. We are moving away from those thankfully but you must admit it is an powerful example.

Ideology is self explanatory. While not be all and end all, it could provoke unrest, forge alliance, collapse a country by revolution. Almost as powerful as religion at some point.

Let's talk about practical example of soft power today. China is promoting exchange students from Africa. These well educated African will go home and form the elite class. It is important to influence them for a more cordial relation.
I agree with you, hard oak snaps with torrent winds but a softer but more flexible bamboo endures. Nonetheless, history tends to follow a pattern of hard power creating order, and over time society becomes soft and decadent leading to decline.

It applies not only to everywhere from great civilizations to nomadic peoples like Mongols who got Sinacized. Entropy is a fundamental law in the universe appearing in everything from governments to biology because all systems eventually become too complicated and inefficient over time to be managed. Thus to purge this cancer or corruption, a new cycle from which order is reimposed typically around hard power unto the natural development of chaos.
 

TK3600

Major
Registered Member
I agree with you, hard oak snaps with torrent winds but a softer but more flexible bamboo endures. Nonetheless, history tends to follow a pattern of hard power creating order, and over time society becomes soft and decadent leading to decline.

It applies not only to everywhere from great civilizations to nomadic peoples like Mongols who got Sinacized. Entropy is a fundamental law in the universe appearing in everything from governments to biology because all systems eventually become too complicated and inefficient over time to be managed. Thus to purge this cancer or corruption, a new cycle from which order is reimposed typically around hard power unto the natural development of chaos.
That is a separate problem. Decline of hard power at peace is the cause, rather than success of soft power causing hard power decline. In the ancient time military is very expensive there is no standing army for most part. Army get disbanded if not used. Further more military if not regulated could coup the leader. Feudal society is very poor at managing those loyalty especially in far away regions. These kind of decline are less relevant today. 19 century European army kept growing in size despite relatively peaceful on the continent.
 

manqiangrexue

Brigadier
Yes, soft power and hard power synergize and promote each other. But it is certainly possible to have one but lack other.

It is possible to have money but no political leverage, but having money helps.
Both money and political leverage are hard power. How much you translate one into the other does not leave the realm of hard power.
It is possible to have good technology but no spy network, although technology helps.
They are both hard power; nether technology nor spying counts as "charming." This is an example of failure to use resources (hard power) to build further hard power.
It is possible to have strong military might but nobody buy your ideology.
Ideology is fake and doesn't matter. It's all about hard power alignment. Saudis have a monarchy and they stone women to death for cheating. Russians have a democratically-elected leader. Until quite recently, the US loved the Saudis and hated the Russians.

Furthermore, this example is rooted in hypothetical extremism rather than real world pragamatism. They are also examples of being extremely poor at putting your resources to use. Yes, you will have a hard time if you are a total angry orc everywhere even if you have more hard power but nobody is like that. And even then, if you had total hard power control, your orcism will be tolerated, accepted and mimicked as the dominant culture.
Religion has diminished influence today but it is undeniable it was used to rule for thousands of years. It is mentioned to drive the point not that it is powerful today.
Well, religions depended on hard power too. Muslims and Christians tried to kill each other and if one succeeded, the other would not exist. Christians and Muslims didn't peacefully or successfully try to convert each other, hence the irrelevence of soft "power."
You could say soft power is useful for maximize the potential of hard power as a force multiplier. Although soft power not backed by hard power is not useful at all. Ideally you want both.
That's just a fancy way of saying that being a total dickhead is worse than appearing a reasonable person but that's not soft "power." Power needs to be able to coerce someone into going against their own interests for yours; talking like a nicer guy while holding a gun doesn't mean your words have power. It's still and always your gun.
Think this way, if USA lose all their soft power today and only keeps hard power such as military, economy, would EU still line up to sacrifice national interest to serve American? EU is getting economically dismantled.
Yeah, because if America had the power to economically sanction and destroy the EU, the EU must follow no matter what.
The hard power trick alone cant even get Iran and North Korea to cooperate.
Then you need to analyze the difference between America's forced allies and those 2 countries, because American hard power and your supposed "soft power" is the constant, not the variable. The country is the variable to be considered. North Korea I can explain easily; Chinese hard power kicked American hard power out in the Korean War.
It is undeniable that soft power matters,
Only if you take it to unrealistic extremes (ie. what if you had the best military but screamed at everyone like a gorilla and cursed at them all day long?). In the real world, it doesn't matter.
although which source matters more is disputable. Anime is far less powerful than religion for example.
Anime has no power... except maybe to poison your enemy's kids away from studying but it hits home even harder. Religion was a contest of hard power; today, it just makes people do crazy things.
 

manqiangrexue

Brigadier
“The supreme art of war is to subdue the enemy without fighting” —— Sun Tzu :D
By intimidating them into submission with your hard power.
And do you have the ability strike any country that does not like you?
What is this soft crap about people liking your or not? That's nonsense. It's about whether their interests conflict with yours and whether they yield in that case. And depending on the offense, yes, you strike them if they insist on their interests over yours (such as in a territorial dispute).
Or force any country to behave on your term without winning local people's heart? I think not.
Because you think wrong. You engage with their leadership and you use your leverage (carrot and stick) to get them to behave on your terms. Have you not been watching world politics at all??
Soft power also affect how people from certain countries being treated in other countries.
You have that confused with hard power. Hard power gives your passport and your people special powers everywhere. If a problem arises and you take out a powerful passport, the country you are visiting will solve the issue with expedited urgency in order to not offend you and your embassy.
Thai dramas never "officially" enter Chinese market anyway,just like most of hollywood films. China banned Korean cultural products,that does not stop people from keep watch these things.
That doesn't stop people from boycotting Samsung and Lotte either. Free show, why not?
Unrelated
Totally related. This shows that soft "power" cannot determine anything. It is hard power that will produce the solution.
And it is the Thai soft power keep luring Chinese to visit there,despite the risk.
What risk? Getting ripped off? China is the number 2 tourist destination in the world. That's how you count "soft power"? LOL China wins again. What's the only country with higher tourism? It's the US, number 1 in hard power. Furthering my point that hard power spills over to your definition of soft "power." What about Thai tourism?
Just like Korea,we all know Koreans hate Chinese people,but that does not prevent huge number of Chinese people who obsessed with Korean culture want to visit Korea,despite the risk of being poorly treated.
They go to get plastic surgery. Koreans visit China and study in China all the same. You say we get poorly treated? I've been to Korea (to visit an ex, NOT for the drama) and have felt no such thing. This is the difference you get from real life experience and internet trolling.
That's the power of soft power,I can spit on your face all I want and you will still worship me.
What, because you saw some Chinese forum talk about Korean dramas so that's worship? LOL What about all the Chinese people who make fun of Koreans for sissy follower culture? We don't count? LOL Koreans visit China and study in China too. If they don't reciprocate, we dry their tourism by government order. Hard power.
You think you are so strong so powerful so advanced?
First of all, is this for me? Cus if it is, you should have the courage to tag me so I don't accidentally miss it. But maybe that's what you wanted ;) Secondly, that's a stupid unhinged question. Compared to whom? It is undeniable that China is at least the second most powerful country in the world but we work hard to become the first and then to maintain the first.
Well,people in other countries don't perceive it that way.
There you go with your soft-flaccid-"power"-wahh-wahh-everybody-please-like-me crap again. We make the reality. Other people's imaginary worlds are not our concern. As a matter of opposite fact, much of China's challenge today is that other Western countries percieve too well China's rising power. We'd like to stay under the radar a little longer but unfortunately, it's rather like an elephant trying to stay covered under a hankerchief now.
Your "social status" around the global don't naturally rise along with your hard power,
Just stating it doesn't make it true. I've proven again and again that in general, it does, but it can be distorted by active suppression from a country with more hard power, like the US.
and I don't think the Chinese government has plan or capability to use force to "teach these countries a hard lesson" in order to let them respect China and Chinese people.
So you're saying they don't have enough force AKA hard power yet. In other words, it's a hard power issue. Congratulations on the first non-stupid thing you said.
The only way to accomplish this is by soft power,
In all of history, that has not happened. The loser of a war respects and submits to the winner unless and until the loser can defeat him in return. That is an accurate summary of human history. And in your fantasy mind, soft power is somehow the only way, LOL
and XiJinPing recognize this.
Which is why he's doing the tech drive, nuclear buildup, military buildup, fighting trade wars, sending out wolf warrior diplomats, etc... right? Cus soft "power" is the only way. I'm waiting for Xi's cartoon/gaming/drama buildup LOLOL
As I said before,the Chinese government is fully aware of the importance of soft power. Soft power has always been emphasized in policy papers,as one of the strategic goals need to achieve.
And I will answer the same again. This is not what you think it is. To the CCP, soft "power" simply means to ask its citizens to behave in a more civilized less embarrassing manor. It has nothing to do with dramas/games/etc... which the CCP curbs. At the national level, the CCP focuses on technology, economy, and military, all pillars of hard power. At the diplomatic level, we use wolf warriors.
Just because you don't perform well in some area,does not mean that area is not import.
Right, just because you can't debate well, doesn't mean it's not important and you can just spit up old defeated points over and over again.
It is not like Chinese government don't care about soft power,rather it is they have commited to boost soft power but yield little result so far.
Not in the way you think of it. Their definition is improved civility and personal behavior, not some drama culture charm offensive. China has always stressed hard power and cooperation through mutual interest. That is the only way to make any meaningful progress.
There is no shame in admitting the shortfall of one's work,no one can accomplish all it's goals,
This is for your self-reflection to become less deluded and better at logical debate.
Chinese government is no exception.
It is actually the biggest exception in the world and that fact is also the main source of horror for the West.
 
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