Having spend some time in Chongqing and XI'an, China, I actually find that the cost of food in China is very affordable. In my country just 3 years ago I can buy a meal for say $5, 3 years later the same meal now cost me $10. Yet our wages hardly keep up with inflation. I found meals in Chongqing and Xi'an much cheaper than Malaysia, and I was there spending as a tourist.
The low inflation in China means even if you have a "low growth rate" of 4%, you will still enjoy a good afforable lives. However, given cash subsidies to encourage spendings is only good in short term and not effective to stimulate the overall economy.
China's medical and education expenses are way too expensive. As a socialist country China should do better in subsiding these. Free medical expenses in government hospitals and free educations can help many citizens in saving their monthly incomes and also encourage them to spend more on other consumables. This is way better than giving out cash.
Also the government should take the opportunity to implement public housing with affordable rentals similar to Singapore. And I do agree that let those housing developers go with slow pace of bankcruptcies to lessen disruption in economies and employments.