Before the South Korean government made a concerted effort to encourage K -Pop in the 90s, it realized Jurassic Park the movie made more money than all the cars Hyundai sold that year.
The Beatles, Disney World, McDonald’s (for better or worse), etc..influenced entire generations of people. None of these have anything to do with Us strength in military or tech.
People that lack soft power down plays it’s importance. Both soft and hard power are important.
American soft power is kind of fake.
All American soft power tries to do is to enforce white supremacy.
China will not go for that.
If other people want to vassal themselves via soft power to American wishes like the Europeans just did, then American soft power is really their problem.
China should want to have nothing to do with that.