Chinese Economics Thread

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The number of China's internet users has crossed 500 million people, including 340 million mobile internet users, says Gao Xinmin, the vice president of the Internet Society of China.

Revenue from internet marketing reached 155.5 billion yuan (US$24.6 billion), while the total e-commerce revenue reached 6 trillion yuan (US$947.4 billion) in 2011, according to state-run Xinhua news agency.

Chen Yunhong, an analyst at Sinolink Securities, said that the current state of China's internet market is only at the beginning stage of a ten-year boom. In the short term, the market will be full of lots of different people and companies entering the market, but the pie will be spilt between brand operators and content operators in the long term, said Chen.

Internet usage reached 37.7% of China's population in 2011, up 3.4 % from a year earlier. Broadband users increased 18.6%, to 150 million people and mobile internet users reached 340 million people.

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China's medical instrument industry is expected to generate up to 200 billion yuan (US$31.6 billion) during the country's 12th five-year plan from 2011-2015, according to the Ministry of Science and Technology.

Government support for major medical instrument companies will be the key program in the plan, including helping develop around 10 medical instrument companies. Medical treatment is also expected to improve as a part of the plan.

Growth in the medical instrument industry has outpaced the average growth of the national economy in recent years. The demand for medical instruments is expected to surge even further due to the country's aging society.

The sales revenue from medical instruments was 72.79 billion yuan (US$11.5 billion) between January and November in 2011, up 38.74% from a year earlier
, according to Shanghai Security.

Most high-level medical instruments are currently imported, but the ministry hopes to change that, as the expensive tools have become a burden for the country's hospitals.

The plan to further develop the industry will focus on supporting the domestic medical system with new research funds for the innovation of high-tech instruments, according to the ministry.

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China's retail sales during the week-long Spring Festival holiday rose 16.2% year-on-year, the Ministry of Commerce said Saturday.

Shops and restaurants across the country pocketed 470 billion yuan (US$74.4 billion) in sales volume, with revenues from clothes, jewelry and food up 18.7%, 16.4% and 16.2% respectively, the ministry said.

The increases came as businesses rushed to take advantage of the nationwide shopping spree by launching promotional events featuring the Year of the Dragon.

The Spring Festival, or Chinese New Year, which fell on Jan. 23 this year, is traditionally a time for family reunions, and businesses boom as people swarm to restaurants and shops to buy gifts.

Sales of festival-related goods saw double-digit growth in most regions, with the volume in Beijing, Jilin, Qingdao, Dalian up 15.5%, 17.9%, 18.1% and 14.2%, respectively.

New Year gold bars, gold ingots and other dragon-themed jewelry were favorite items this year. Sales of gold, silver and jewelry rose 57.6% during the week-long holiday at Beijing's Caibai store, a gold seller. Other jewelry stores across the country also saw sales surge, according to official data.

Electronics and home appliances were also well-received by consumers. Digital Single Lens Reflex, 3D TVs and the newly released iPhone 4S were among the hot sellers.

The spending spree, a sign of the country's buying potential, comes amid persistently high inflation in the country.

The country's consumer price index, a main gauge of inflation, rose 5.4% in 2011 from the previous year, above the government's full-year control target of 4%, official data showed.

Though many have complained about inflation chipping away their earnings, their shrinking pockets did not spoil their appetite for shopping, giving hopes that domestic spending can help shore up the economy as exports and investments wane amid global economic problems.

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The amazing capacity for spending displayed by Chinese tourists has not gone unnoticed in the international luxury market. Swarms of tourists from China visited the United Kingdom during the New Year shopping season and each on average spent more than 2,500 pounds (around US$4,000) in London's famous Harrods department store
, reports our sister newspaper China Times.

Entering Selfridges department store in London, young Chinese shoppers seemed to be all around. Most of them crowded around designer brands such as Louis Vuitton, Gucci and Prada and snapped up luxury items without a second thought.

Many Chinese shoppers bought lunar new year's gifts for family and friends during the annual discount sales in London. One shopper bought 12 Hermes scarves.

Spotting a sea change in their international clientele, many high-end department stores in London have replaced their Japanese-speaking sales staff with Chinese-speaking assistants.

Michael Ward, managing director at Harrods, told the newspaper that each Chinese shopper on average spent 2,520 pounds (US$4,000) in their store.

"A Chinese shopper only spent about 30% of an American shopper's expenditure four or five years ago, and they have largely overtaken their American counterparts now," Ward was quoted as saying.

Figures from shopping information provider Global Blue also revealed that a Chinese shopper on average spent 1,058 pounds (US$1,664) at each store in London, far more than the average spend of visitors from the Middle East and Russia, who spent 851 pounds (US$1,339) and 696 pounds (US$1,095), respectively.

Bicester Village, a shopping center in Oxfordshire, has been another shopping paradise for Chinese shoppers, taking in 4,500 tour buses full of Chinese shoppers every year.

According to an online survey by Harrods, 79% of Chinese tourists enjoy shopping and 92% of them prefer luxury brands, figures much higher than local shoppers. A British shopper on average only spent 10% of what their Chinese counterpart forked out.

The British tourism board said a total of 110,000 Chinese nationals visited the UK in 2011, an increase of 23% compared with 2010. The number is expected to reach 300,000 per year by 2020.

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As debt sparks fear of a second recession in the United States and Europe, China is set to face a possible debt crisis of its own in the next few years. A total of 1.84 trillion yuan (US$290 billion) of local government debt is due to be repaid in 2012, and debt risk prevention has become the most critical task for Beijing this year.

According to a report on local debt issued by the Chinese government's audit commission in June 2011, local governments across the country owned 10.7 trillion yuan (US$1.69 trillion) as of the end of 2010, of which the portion due to be repaid in 2012 accounted for 17.7%. The portion due from 2013 to 2015 accounts for 11.37%, 9.28% and 7.48%, respectively, while 30.21% is due after 2016.

Zhao Xijun, vice president of the finance department of Renmin University of China in Beijing, told the official news agency Xinhua that local governments borrowed money three years ago to ease the effects of the global financial crisis and now is the time for the money to be repaid.

The central government began to cut interest rates and increase new loans from the fourth quarter of 2008 to deal with the financial crisis. A variety of financing platforms for companies constituted of majority of borrowers in 2009.

Based on local debt data released by the audit commission, by the end of 2010 financing platforms and government departments or agencies had borrowed 4.97 trillion (US$785 billion) and 2.5 trillion (US$395 billion), respectively, accounting for the 70% of the total of local government debt.

More than 6,000 financing platforms become the focus of attention for Beijing on account of the uncertainty of their solvency and over-borrowing. The regulatory authorities had enhanced risk management to deal with the hidden risk in the past one to two years.

Although the repayment pressure has increased, many experts are still positive about the local debt issue in China. "Local governments can deal the issue with special measures and cover it with economic growth," He Zhicheng, senior economist with Agricultural Bank of China was quoted by Xinhua as saying.

In November last year, Shanghai became the first local government in China to directly issue its own bonds in nearly two decades, a reform Beijing permitted in order to clean up the troubled finances of its cities and provinces and also granting local governments greater autonomy.

Zhao told Xinhua that the issue of local bonds is the first step to achieve greater transparency in local finance. "Local governments should think carefully before the issue to avoid the chronic poisoning by excessive debt that happened in the US and European countries," Zhao added

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Bilateral trade between China and Singapore rose by 6.4% year on year to S$101.4 billion (US$80.5 billion) in 2011, a senior Singaporean official has said.

Minister of State for Trade and Development Lee Yi Shyan said that the bilateral exchanges have been vibrant and that he saw chances of cooperation between Chinese and Singapore enterprises not just in China, local daily Lianhe Zaobao reported on Thursday.

The bilateral growth could actually be higher in US dollar terms, as the Singapore dollar has strengthened against the US dollar over the past year.

Lee was speaking at a reception of business organizations in Singapore. He also encouraged Singapore companies to expand their business by tapping the Chinese market, which boasts great potential as China tries to upgrade its economy by boosting domestic demand.

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Companies in eastern China are relocating in large numbers to Anhui, the province to the west of the more developed coastal provinces of Jiangsu and Zhejiang,
according to the Guangzhou-based 21st Century Business Herald.

Citing government statistics, the newspaper said nine major cities along the Yangtze that flows through the province had attracted 490.28 billion yuan (US$77.8 billion) in investment from outside, with more than half coming from the Yangtze River delta to its east, one of the country's main industrial centers.

The figure greatly outstrips the 170 billion yuan (US$26.97 billion) in investment in 2010 attracted by Hubei province, and the 120 billion yuan (US$19.19 billion) attracted by Hunan province, both in central China. The newspaper quoted a source from the provincial government as saying Anhui would continue attracting more external investment than other central Chinese provinces in 2011.

Investments in Anhui from other provinces have prompted the rapid growth of its industry, which expanded by 20.7% in the first three quarters of this year, the highest growth rate among central Chinese provinces.

Zhang Qingjun, mayor of the provincial capital of Hefei, said the city's GDP grew 16% to 360 billion yuan (US$57.13 billion) in 2011, outperforming almost every other provincial capital in the country.

Anhui's success in attracting investment from outside has been attributed to its cooperation with cities from other provinces in building industrial parks, according to the 21st Century Business Herald.

For example, the prefecture-level city of Chuzhou teamed up with CCSP Group, the developer of the Suzhou Industrial Park in neighboring Jiangsu province, to build a 36-square-km industrial park in Chuzhou at a cost of 10 billion yuan (US$1.58 billion).

Chuzhou also built the Ningchu Industrial Park in cooperation with the Jiangsu capital Nanjing, while Xuancheng, another prefecture-level city, has built nine industrial parks in cooperation with investors from other provinces.

Wang Yijun, an economic official from Tongling in central Anhui, told the 21st Century Business Herald, "The business groups in coastal areas have funds and technology, while we have land. Their cooperation with us will serve the interests of both sides."

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China's rapid economic expansion, to the point where it is now the second-largest economy in the world, has earned the country a more prominent role on the international stage. But its policy of primarily pursuing high GDP growth has also alienated the government from the public.

Increasing numbers of members of the general public now disregard and even sneer at the enviable GDP growth data of their provinces and regions, feeling that these figures have achieved little of significance with regard to their daily lives or improving social welfare.

Before the release of official GDP statistics for 2011, provincial administrators have again started making their forecasts. Many of them are confident of presenting excellent report cards, with six provinces expected to join the exclusive "trillionaires club" by boosting the provincial GDP value for the year to the level of one trillion yuan (US$158 billion).

Of mainland China's 31 provincial-level regions, the southern province of Guangdong has long been in the country's economic vanguard. It is expected to emerge as the first province to generate GDP in excess of 5 trillion yuan (US$790 billion) in a year.

It is followed by Jiangsu province in the Yangtze River Delta region and eastern Shandong that may have created GDP of over 4 trillion yuan (US$632 billion) in the past year.

Many provincial governments have announced ambitious goals of doubling per capita income in the next five years. Other specific targets include Hainan's aim to triple local income levels and Shaanxi's goal of doubling the per capita income of all residents in cities and townships.

Yet the impressive economic expansion figures have also often covered up the daily problems faced by the general public, who feel local governments and their senior administrators are the major beneficiaries of the high GDP growth. They themselves are disillusioned because they feel that they have received no fair share of the fruits of economic growth.

Most local officials have been pursuing ever higher economic growth to beat their rivals or extend their lead over other areas. Officials in less developed areas are particularly prone to this temptation because they risk being placed at the bottom of the list ranking their performance in terms of economic growth rate.

Such a mentality is reflected in the allocation of economic resources. For the sake of generating overall production value, local governments tend to stick to industries that require high input of resources while creating problems like environmental pollution. Local governments can easily brush aside public needs and may even sacrifice their interests for the sake of spurring GDP growth.

The media in China have in recent years been casting doubt on the idea of pursuing "great leaps" in GDP as critics have come forward to point out that large amounts of capital and energy have been wasted by industries such as textiles, steel, automobiles and cement that are now facing overproduction.

People no longer feel comforted or they should take pride in strings of attractive but cold economic figures that seem to bring them only a rising cost of living. Figures showing the doubling of incomes will be meaningless if they cannot raise the public "happiness index" measuring people's overall level of satisfaction.

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Chinese automaker Great Wall Motor will open on February 21 a plant in Bulgaria, producing the first Chinese cars assembled in Europe, its local partner Litex Motors said Thursday.

The plant in the northern village of Bahovitsa near Lovech has been test-producing since mid-November. It has a planned annual capacity of 50,000 cars for the Bulgarian and European market and will employ up to 2,000 people.

The company also launched already its official advertising campaign in European Union member Bulgaria for the three models to be made here -- the Hover H5 SUV, the Steed 5 pick-up and the Voleex C10 city car.

Litex Motors and Great Wall Motor, one of China's leading maker of sports utility vehicles, signed the contract for the plant in 2009.

It will first assemble cars from Chinese-imported parts but Litex Motors said recently it was in talks with different subcontractors to gradually organise the production of some parts in Bulgaria.

Expert Ferdinand Dudenhoeffer from the Center for Automotive Research in Duisburg, Germany, said Great Wall had every chance to sell well in eastern Europe.

"Within five-six years, they will reach five-percent market shares in eastern European countries," Dudenhoeffer told AFP, adding that Great Wall would open the way for other Chinese carmakers to come to Europe.

"This will be a new competitor on the Bulgarian market... But it is not bad to have a carmaker in Bulgaria," Renault-Nissan's Bulgaria CEO Bernard Neuviale also told AFP at the launch of their new Renault Twingo here Wednesday.

Great Wall cars would not directly threaten the sales of Renault's Romania-made Dacia, he predicted.

"Great Wall will first have to prove many things -- in the first place that it can produce here a car of good quality and then we'll see. Their prices are also not so good," Neuviale said.

The Voleex C10 currently has a starting price of 16,000 leva (8,200 euros, $10,800), with the Steed 5 pick-up and the Hover H5 SUV at 24,500 and 28,700 leva respectively.

Renault's new Twingo has a start price of 18,000 leva.
 

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The Ministry of Railways (MOR) said it organized 815 additional trains yesterday to cope with the increased passenger flow, up from 672 Friday, when more than 5.8 million passenger trips were made on railways.

More passengers have chosen trains due to continued precipitation in southern regions, putting more pressure on rail services, the ministry said.

The National Meteorological Center (NMC) said the weather conditions would bring some problems for the post-holiday travel rush in the next three days.

"Until tomorrow, the majority of precipitation is expected in southern China. The central and western parts of Guizhou Province will see freezing rain. In central and eastern China, temperatures are expected to fall by 4-6 C due to cold air," the NMC forecasted.

He Jianzhong, a spokesman for the Ministry of Transport (MOT), said Friday that snow and rain in southern regions are not likely to have a serious impact on road travel in the coming days.

The Spring Festival, which fell on Monday this year, is the most important Chinese holidays for family reunions, making it a hectic time for the country's public transportation system.

Data from the MOR yesterday showed that tickets to big cities such as Beijing, Shanghai and Guangzhou were almost sold out. The situation would ease a little in the coming week.

More than 104.8 million passenger trips had been made on railways during this year's chunyun, which started January 8 and will end on February 16, up 5.1 percent year-on-year.

Meanwhile, a total of 40.91 million road trips had been made on highways as of Thursday - up 9.8 percent from the same period last year, the MOT said.

For the aviation sector, the Civil Aviation Administration of China had estimated that 34.88 million passenger trips would be made during the chunyun, up 7 percent year-on-year.

A staff member with the news center of the Beijing Capital International Airport told the Global Times that the airport saw some 1,500 flights take off and land yesterday, with around 240,000 passengers on board.

"The airport is operating normally," he said.

Besides public transportation, people are also looking for alternatives to travel back.

Wang Yong, secretary-general of the Brand China Industry Union, who has been offering free rides to commuters for the past 14 years in Beijing, started a campaign online to organize free carpooling services during the holidays.

Wang and four celebrities called on people who are willing to take on extra passengers to post their time of departure, routes and available seats online, so that other travelers could request a free ride. The organizers also asked both sides to sign contracts for the carpooling.

Wang told the Global Times that the difficulties in securing train tickets during the holiday prompted the idea.

According to Wang, more than 12,000 people joined the campaign before the Spring Festival, and at least 300 drivers offered more than 700 people free rides.

"We started the second round of the campaign on Thursday, helping people to find their partners for the post-festival travel rush. A lot of people answered the call on Friday," Wang said.

The holidays also saw tourism flourish, the National Holiday Tourism Office said yesterday.

According to the office, Chongqing received nearly 21.8 million tourists during the holiday, up 43.76 percent year-on-year.

The city's tourism revenue reached more than 5.4 billion yuan ($860 million), a hike of 45.33 percent over the same period of last year.

In Shanghai, tourists spent an average of 943 yuan during the holidays, up 7 percent year-on-year, with 44 percent of the money spent on shopping.

The number of outbound tourists also saw a significant rise. The office said as of Friday morning, 140,000 tourists left the country from Shanghai, a rise of 20 percent year-on-year.

Meanwhile, as the holidays ended, some people said they were reluctant to go back to work.

"During the festival, I was busy visiting my relatives and friends. I was even more exhausted than when I'm working. I'm just waiting for the next holiday," Wang Jing, 23, an office worker in Beijing, told the Global Times.

Analysts say that many people would feel fatigue, nervousness or even suffer from insomnia after they get back to work from holidays, and suggest they relax, make a daily schedule and do more exercise.
 

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China has finished the initial construction of its strategic oil reserves of 110 million barrels, and will gradually raise the volume to 500 million barrels, or an equivalent to 90 days of oil imports, by 2020, news portal sina.com.cn reported Saturday.

By then, China will boast the world's second largest oil stockpile, second only to the US, which currently has oil reserves of 727 million barrels. China is expected to finish its second phase of oil reserves buildup this year, increasing the volume to 274 million barrels, the report said.

The report cited a Deutsche Bank oil analyst Soozhana Choi in Singapore as saying that China's strategic oil reserves buildup would be a significant event in the international oil market this year or even this decade.

BP Plc said in its newly published Energy Outlook 2030 that oil demand is likely to rise by 16 million barrels per day over the next 20 years, with China accounting for more than 8 million barrels.

Earlier this month, Goldman Sachs projected that China will overtake the US to become the world's biggest oil importer within a year and a half.
 

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China takes America's manufacturing crown, but challenges lurk
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For the Chinese economy, 2011 offered tepid blessings and alarming developments. At the start of the year, data showed that the production value of "Made in China" products overtook that of American-made goods in 2010, taking the world's top position. But there were also widely reported stories of American investors pulling their manufacturing operations out of China's coastal regions and back into the United States.

China is one of few nations where manufacturing runs the gamut from low- to high-end sectors, though it has benefited primarily from transfers of labor-intensive production from overseas. Yet the world's factory is still mostly too heavily concentrated on the low and high ends of the scale, and is being squeezed on both sides. Analysts warn that China could lose what it has achieved so far if it fails to carve out a firm spot in the advanced manufacturing sector, according to a report by the China Youth Daily, a newspaper run by the Communist Party's youth league.

A new study by US consultancy IHS Global Insight estimates that global manufacturing output amounted to US$10 trillion in 2010. China accounted for 19.8% of the total, edging out the 19.4% share of the US and taking a crown the latter country held for well over a century, from 1895 to 2009. According to statistics provided by the United Nations, Chinese manufacturing reached US$2.05 trillion in 2010 — if calculated with the prevailing foreign exchange rate from early 2011 — much higher than the US$1.78 trillion generated by American manufacturers.


Reclaiming the top spot

Sitting atop manufacturing rankings is not a new position for China, which by some estimates produced 30% of the world's goods in the early 19th century. But for reasons both internal and external, it was usurped by Britain, a transition demarcated by its defeat the Opium Wars. During what the country calls its "century of humiliation," China's global share of output dwindled to 6% after the Qing Dynasty failed to carry out reforms to open its economy to the outside world.

On that measure at least, the humiliation is over. The production volume of crude steel in China amounted to 627 million metric tons in 2010, 44.3% of the global total. In 2010, the country found itself generating 60% of the world's cement, 65% of its electrolytic aluminum and 45% of its coal. The list continues: glass, 50%; synthetic fibers, 42.6%; chemical fertilizers, 35%; refined copper, 24%. Aside from petroleum and ethylene, China's basic industries now rank among the top few in all categories. Chinese-made finished products have also exploded into first place. The second-largest economy produced more automobiles than the United States, not to mention its top spots in air conditioners, mobile phones, personal computers, digital cameras and televisions.

These gains, however, are largely the result of China's size and the fact that it was one of the poorest countries on earth when it began liberalizing its economy. Many researchers are now concerned about what will happen to the nation's competitive edge as the costs of land, raw materials and labor increase.

Packing up for home

Once the obvious choice for investors looking to outsource, the growing instances of American manufacturers deciding to leave China has prompted further introspection on where the economy is headed. NCR, a top supplier of ATMs, has moved part of its production operations from China to the US. Ford announced a plan to manufacture auto parts in its American factories. Engineering and construction machinery giant Caterpillar has said it is ready to "return home" and build plants and create jobs in the US.

Some researchers say these decisions could be the start of a global shift in the way developed nations do business in high value-added industries.

IHS researchers point out that US pessimism over the loss of paramount manufacturer status is misplaced, given that the country maintains a tremendous productivity advantage over China. Even though it has just over one-tenth the number of manufacturing workers as China, America's manufacturing output was a close second in 2010. What is more, a substantial portion of China's manufacturing output comes from subsidiaries of US firms.

An official at Guangdong province's Foreign Trade and Economic Cooperation Department noted that the 2008 international financial crisis forced developed countries to re-examine their domestic industrial structures, explore options for revitalizing their economies and encourage more sophisticated manufacturing operations to stay at home or move back from overseas.

Foreign investment

Data released by China's Ministry of Commerce show 967 new firms established by US investors during the January-August period of 2011, down 5.29% from the previous year, while the actual amount of capital investment slid by 14.42%, to US$2.545 billion. These declines are not a cause for concern in China, as investors from 10 Asian countries established 14,496 new enterprises in the country during the same eight-month period, a healthy 8.66% increase. Capital injections from these countries amounted to US$66.972 billion, a 23.12% year-on-year jump. Investments from European Union nations also continued to grow.

A report by Boston Consulting Group reminded investors that labor costs in China's Yangtze River Delta region were still only 25% of those in Western Europe as of 2010. Even with future wage increases, labor costs in China will stay at only 38% of European levels by 2015, still not enough to reverse the general trend.

As many as 75% of American firms operating in China are now providing products and services for the domestic Chinese market rather than for export markets, tripling the less than 24% that did so in 2003, according to a report released by the American Chamber of Commerce in South China.


A report by Boston Consulting Group estimated, however, that 15% of American companies targeting the North American market may bring their operations back to the US. President Harley Seyedin of AmCham in South China told the media that "leaving China can be a good thing" since those moving to lower-cost areas are mostly engaged in reprocessing operations in labor-intensive and low-technology industries, which demand high levels of energy consumption and have a more harmful impact on the environment.

Gains and losses

The Chinese Academy of Social Sciences recently ranked China the world's top manufacturer following an analysis of market shares and competitiveness in industries across more than 100 countries. But the researchers expressed concerns over the "difficulties" faced by Chinese manufacturers.

One worry is a tendency toward "de-manufacturing" or "de-industrializing" as investments face pressures from rising costs, resource supplies, the environment and low profit margins, said director Jin Bei of the Institute of Industrial Economics at the academy. Jin illustrated his point with the example of Wenzhou, a city that experienced remarkable manufacturing-driven growth before attempts to upgrade industrial operations hit a financial ceiling.

China has paid for its achievements, says Jiang Yong, director of the Economic Security Research Center at the China Institutes of Contemporary International Relations. When Britain, the US and Japan played the "world factory" role, they were able to make use of cheap and abundant resources, according to Jiang. "Made in America" and "Made in Japan" were built on dirt-cheap crude oil costing a few dollars per barrel. But China's turn is shrouded in economic uncertainty and covered with oil that runs US$100 per barrel.

The newest global factory is not entering a particularly friendly international environment. Advanced nations have placed trade barriers on China, and rapidly increasing wages mean the country will soon become more expensive than other emerging economies, such as India, Mexico or Vietnam. Since its accession to the World Trade Organization 10 years ago, China has reached another top ranking: the world's number-one target of trade protectionism. In 2009, 71% of global anti-subsidy cases and 35% of anti-dumping cases were directed at China.

Yang Fan, a professor at the business school at China University of Political Science and Law, explained that the nation currently supplies mainly unsophisticated labor-intensive products with less processing work and low added value. These products lack popular brands and rely on low prices and high volumes, making them more vulnerable. Even in mainstays such as textiles, China is facing excess rudimentary processing capacity and a shortage of sophisticated processing. Similarly, while China is the largest iron and steel producer on the globe, only 15-20% of its production equipment meets international standards. Thus the combined sales of the top four Chinese steelmakers — Baosteel, Anshan Iron and Steel, Shougang Group, and Wuhan Iron and Steel — are just 63% those of Japan's Nippon Steel Corporation.

A country's manufacturing capability is reflected by its supply of key equipment, said Yang. To compete with foreign-invested enterprises and imports, Chinese companies spend two-thirds of their total fixed assets on procuring imported equipment. All manufacturing equipment for the production of optical fibers is imported, as well as 85% for integrated circuit boards and chips, 80% for petrochemicals and 70% for cars, textile machinery and offset printing.

Industrial upgrades in China have been stalled by the easy access to capital and brand monopolies of multinational firms. A study of seven industries in China found that foreign firms in joint ventures transfer technology that is on the decline, offering little immediate help to China's hope of developing its ability to innovate. Transferring technology through the market makes it difficult for Chinese enterprises to cultivate independent development, said Yang.

Gu Genliang, a professor at Renmin University of China in Beijing, said that the 2008 global financial crisis revealed that the world economy is run by multinational corporations, which garner the bulk of profits. He said these firms use a "sellers' monopoly" to ward off competitors and a "buyers' monopoly" to persistently squeeze the profits of contract manufacturers in developing nations.

As a result, global profits drift into the hands of multinational companies without improving the real purchasing power of consumers in developed countries. Furthermore, their monopolies lead to stagnation or even decline in the incomes of workers and farmers in developing countries. Chinese laborers, said Gu, have toiled to establish Made in China products, but have not received fair incomes.

R&D for future

Jiang Yong said that all countries need to create real wealth through the manufacturing sector, observing that US manufacturing remains strong. Yet in the lead-up to the financial crisis, sectors like consulting, accounting, finance and communications marginalized the STEM fields (science, technology, engineering and mathematics) in the US. This has led to a shortage of technical talent and an erosion of the manufacturing sector's foundation. In Jiang's view, China must work to avoid a similar fate.

Making a related point, Yang Fan said that the key to China's economic transformation will depend on controlling the real estate market. Currently, capital is most often used to prop up the real estate bubble, not to develop new technologies.

Citing the productivity gap between the US and China, Yin Xingmin of Fudan University in Shanghai said that the latter must not become complacent after earning the title of the world's top manufacturer. Since the IT revolution began in the 1990s, the US paid less attention to low-end manufacturing industries, which are now plagued by thinning profits and increasingly weakening competitiveness. But Made in America has been able to hold its ground by cultivating high value-added fields such as high-end technology and design.

China also has an advantage in research and development; Yang said his research has shown that it would cost US$800 million to develop mobile phone systems in developed countries, compared to just 70 million yuan (US$11 million) in China. Multinationals usually need US$100 million to develop program-controlled telecom switchboards, a task that can be achieved in China for only 10 million yuan (US$1.58 million). Utilizing its still low-cost human capital, China should increase investment on "super industries" such as nuclear power, aviation, aerospace, shipbuilding and defense, suggested Yang.

He said that China's manufacturing sector should take a "two-pronged strategy," following market rules to upgrade labor-intensive industries while supporting strategic innovative sectors.


The past decade has been one of tremendous growth for China's manufacturing sector, but to maintain that pace, the country will have to tread carefully.

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China's Nasdaq-style ChiNext board has raised 195.9 billion yuan(30.99 billion U.S.dollars) for the country's start-up firms by the end of 2011, according to statistics from China Securities Regulatory Commission (CSRC).

Statistics show that by the end of 2011, 281 companies were listed on the ChiNext board of Shenzhen Stock Exchange, with a combined market value of 743.4 billion yuan.

During the 2008-2010 period, ChiNext-listed companies reported a 38.4 percent year-on-year rise in profits on average. Moreover, more investors have opened ChiNext trading accounts with the institutional investors holding around one third of the market value.

The board has been very supportive of the development of high-growth companies and those in the strategically important emerging industries, according to the CSRC.

Statistics show that companies in the strategically important emerging industries, including new energy, new-type materials, environmental protection and energy conservation, information technology and bio-pharmaceutical sectors, account for 88.19 percent of all the listed companies.

The ChiNext Board, which started trading on Oct. 30, 2009, mainly lists hi-tech companies and those with high growth potential.

By the end of 2011, 630 companies applied for ChiNext IPO and 314 companies have got the IPO approval.
 
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montyp165

Senior Member
The Japanese for example had to copy western ideas and hardware for decades before they started producing their own domestic designs, likewise for Chinese it may take a while. However, new technologies for power generation for example can be one of the many elements in overcoming issues such as oil costs in the global market for fueling economic development, not to mention biofuel generation.
 

escobar

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One good thing about President Barack Obama‘s State of the Union address this week was that he refrained from describing China as a currency manipulator. He did note the need to protect intellectual property rights, though the protection of property rights was not at all central to the theme of the president’s speech.

The president’s thinking on trade matters is better represented in his announcement of the “creation of a Trade Enforcement Unit
that will be charged with investigating unfair trading practices in countries like China.” One task of this new unit will be to push China to increase the value of its currency.

This is not a new task, but it might be helpful that the unit is focused also on the encouragement of greater trade freedom and protection of property rights. Nevertheless, the whole effort is confused by allegations of currency manipulation.

As China emerged from decades of communist repression, its leaders knew that their currency would never be trusted at home or abroad if it maintained an independent monetary policy. Accepting this, for many years China chose to fix the exchange value of its currency to the dollar. What they did, in essence, was to adopt the US dollar as their monetary standard. As long as the exchange rate was fixed, the US dollar served as the Chinese monetary base. The Chinese currency itself was merely for daily domestic use.

Several countries and jurisdictions, such as the United Arab Emirates and Hong Kong, have long had fixed exchange rates between their currencies and the US dollar. Other countries, such as Ecuador and Panama, have been using the US dollar as their de facto currencies. We don’t hear complaints about these countries’ currency policies.


The currency complaints against the much larger China are purely instrumental, intended to serve protectionist political constituencies in the US. Charges of “currency manipulation” come mainly from politicians who need to please groups, such as trade unions and local manufacturers, who feel threatened by international competition.

Governments have often resorted to currency devaluation as a means to give domestic exporters a competitive advantage. Such a policy of “competitive devaluation” can, at best, give a short-term stimulus to a small subset of the economy. In general, it fails. It has always been a very poor substitute for domestic economic policies of low taxation, light regulation, a small government-sector, and a sound currency.

The Chinese currency is still not convertible, which means that there are controls on the access that Chinese residents have to foreign currencies. Historically, such controls have been applied in attempts to maintain demand for an overinflated currency. But the only goal that it really succeeds in achieving is increased control over citizens and the concentration of power in some government bureau. By standards suitable for public statement, such controls always fail.

Those who insist that the Chinese currency is undervalued should explain to us what the correct exchange rate is and how they determined it to be such. But they can’t do that without revealing the subjectivity of the whole exercise. What they really want is to push competitors perpetually to do the opposite of competitive devaluation.

Meanwhile, they are quite content to pretend that the dollar, over which the US government has monopoly control, with the power to inflate the currency and to manipulate interest rates, is a “free-market currency” as long as we advocate flexible exchange rates.
 

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China’s oil demand growth slowed to 6.1% last year compared with 11.3% in 2010, said McGraw Hill’s energy media unit Platts.

Despite signs of an economic slowdown in the second half of the year, Platts said China’s apparent oil demand for 2011 reached a record 460.65 million metric tons, or 9.25 million b/d, the first time that it has breached the nine million b/d level.


According to Platts’ analysis of official data, Chinese oil consumption grew by just 0.7% year-on-year in December, the second time in 2011 that the growth rate fell below 1%.

For the quarter, oil demand was up by just 1.6%, making it the lowest of the four quarters for the year.

“But even with that relatively slow rate of growth at the end of the year, the actual demand for December was the highest daily rate the country's oil demand has ever reached,” said Calvin Lee, Platts Senior Writer for China. A nationwide scramble for diesel supply drove December’s apparent oil demand to just over 41 million mt or 9.68 million b/d.

“High crude throughput and strong net refined product imports continue to lift the apparent oil demand, outweighing the slower growth rates and the recent drop-offs in gasoline and diesel consumption,” said Mr Lee.

In December, Chinese refineries processed 39.23 million mt of crude oil, or 9.28 million b/d, with throughput hitting an all-time high for the second consecutive month. This fiure was 1.3% higher compared with a year ago, and 0.3% more than the previous record high of 9.25 million b/d achieved in November.

Platts said state-owned refiners have been ramping up production since re-starting their plants in October from weeks of scheduled maintenance turnarounds to replenish refined product inventories, particularly for diesel.

Sinopec and PetroChina have been operating their plants at capacity since October amid earlier signs of tightening supply of diesel in certain parts of the country.

To help ease fuel shortages, traders raised their refined products imports by 2% year-on-year to 4.04 million mt in December, the highest volume in nearly 30 months. December's imports, which matched the July 2009 volume, were also 20.6% more than the previous month.

Despite the domestic fuel shortages, Chinese refiners boosted oil product exports by 19.1% in December to 2.25 million mt, said Platts. At the same time, net product imports reached their highest levels in a year to 1.79 million mt, which Platts described as “surprising” considering that growth in gasoline and diesel consumption has waned in recent months according to earlier released official data.
 

AssassinsMace

Lieutenant General
China should label the critics "fact manipulators." They've been charging that China still does business with Iran only to find out recently that Europe, India, Japan, and South Korea are thinking about cutting their oil imports from Iran?
 

escobar

Brigadier
China should label the critics "fact manipulators." They've been charging that China still does business with Iran only to find out recently that Europe, India, Japan, and South Korea are thinking about cutting their oil imports from Iran?

A bunch of hypocrite. I hope china will keep buying oil from iran.
Now that they will be the only customer, iran would have to decrease the price

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China will make Shanghai the global centre of yuan trading, clearing and pricing by 2015, according to a specific state plan laying out the city's future as an international financial centre.

The detailed plan, published jointly by the country's economic planning agency and the Shanghai government, shows the scale of China's ambition in creating its own version of New York, London or Hong Kong.

The National Development and Reform Commission envisions a trading hub with annual non-forex financial market volume of 1,000 trillion yuan by 2015 from less than 400 trillion in 2010.

The plan said the daily mid-point price published by the central bank in the onshore yuan market would be the benchmark for both domestic and foreign yuan trading markets, and the government-backed Shanghai Interbank Offered Rate, or Shibor, would be the benchmark for yuan credit everywhere.

China would also encourage overseas companies to sell yuan-denominated shares in its domestic stock markets, but the plan did not give a detailed timetable.

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As the European Union prepares to ban Iranian oil and the United States turns the screw on payments, oil executives and policymakers say China and Russia stand to gain the most and Western oil firms and consumers may emerge the biggest losers.

Iran will continue to sell much the same volume of oil - 2.6 million barrels per day or around 3 percent of world supply - but almost all of it will flow to China, they reason. And being pretty much Iran's only remaining customer, Beijing will be able to negotiate a much reduced price.

The EU will ban Iranian oil from July. The United States plans sanctions on Iran's central bank and possibly its shipping firm. European headquartered oil firms such as France's Total and Royal Dutch Shell have already abandoned Iranian oil purchases or are in the process of doing so.

Japan and South Korea have signaled they may reduce purchases of Iranian oil to comply with U.S. sanctions designed to put pressure on Tehran over its nuclear program.

That leaves a growing number of buyers competing for alternative supplies. Inevitably attention has turned to Saudi Arabia, the world's biggest exporter and the only country that can quickly increase oil output and help the West avoid a price spike that would deal a severe economic blow.

The IMF said this week that crude oil prices could rise 20 to 30 percent if Iran were to retaliate by halting its oil exports altogether. Oil industry executives meeting in Davos said energy markets can afford to lose half of Iran's 2.6 million barrels per day. That would be roughly equivalent to supplies lost during Libya's civil war in 2011. They are confident Saudi Arabia will fill the gap.

"What we say is that oil is fungible. Iranian oil will still find its way into the market, to Asian markets, China and possibly at a lower price," a top Saudi source told Reuters, speaking on condition of anonymity because of the sensitivity of the matter.

"But if let's say 50 percent of Iranian oil is lost, we have spare capacity, we have the capacity to replace it as Libya has shown," he added.

The chief of Saudi state oil monopoly Saudi Aramco, Khalid al-Falih, moved from one bilateral meeting to the next during the World Economic Forum this week. Over the past month or so the kingdom has received requests for additional oil from the European Union, Japan and South Korea. The European Union and Turkey buy almost a third of Iranian oil exports with the rest going to China, Japan, South Korea, India and South Africa.

"As a regular conversation we talked about increased supplies. Saudi Aramco is always positive," Jun Arai, the head of Japan's Showa Shell, told Reuters.

Russia too stands to gain from Western sanctions on Iran. The world's biggest oil producer is well positioned to raise its market share in Europe, despite misgivings among some Europeans about relying too heavily on Russia for oil and gas. Payment disputes between Russia and neighboring Ukraine have in the past threatened transit gas supplies to Europe.

"I'm sure Moscow is watching the situation with big interest," said José Sergio Gabrielli, chief executive of Brazil's Petrobras. Arkady Dvorkovich, the Kremlin's top economic aide, concurred that Russia stood to benefit from sanctions that were guaranteed to keep oil prices at least at current levels around $100 a barrel by his reckoning.

Showa Shell buys 100,000 barrels per day from Iran under a deal that expires in March and like other firms would be exposed to U.S. sanctions if not given a waiver under the latest ban on dealing with Iran's central bank. "We are waiting for guidance from the government," said Arai.

For Total the guidance has been clearer. French President Nicolas Sarkozy has been one of the main advocates of tough sanctions. "We have already stopped (buying from Iran)," said Total's chief Christopher de Margerie. The firm was previously lifting 80,000-100,000 barrels per day (bpd) from Iran.

Peter Voser, chief executive at Royal Dutch Shell, said his company might take some time before suspending purchases, which market sources estimate at 100,000 barrels per day.

"We are a European company and therefore we are affected by the sanctions and we will obviously oblige and implement the sanctions. I need to study all the details in order to see how it goes forward," he said.

Apart from Total and Shell, Europe's biggest buyers of Iranian oil are Italian, Spanish and Greek companies.

CHEAP OIL

China has so far refrained from buying more Iranian crude but the perception in the industry and among diplomats is that the world's No.2 oil consumer will find it hard to resist buying unsold Iranian oil at a knockdown price.

"I think (the Iranian) oil will go somewhere else ... Iran may give a discount to make it easier and quicker but nothing will change," said De Margerie.

Robert Hormats, U.S. under secretary for economy, energy and agriculture, could not say with certainty that sanctions would reduce Iran's oil exports but he predicted more pain for the Iranian economy.

"You cannot predict what they (Iran) will do and how much they will discount their oil. But it will certainly cause more and more discomfort to the Iranian economy," he said, adding that China too had an interest in a 'constructive outcome'.

"No one has an interest in Iran continuing its non-peaceful nuclear program," he said. Iran says its nuclear program is for peaceful purposes - electricity generation and medical equipment.

To maximize the impact of the sanctions, the U.S. will apply waivers very "selectively" and "responsibly," Hormats said. In addition, the U.S. administration is talking to Congress about extending sanctions to Iran's shipping fleet although the discussion is at an early stage, he added.

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China's Premier Wen Jiabao said the nation's government debt is at an "overall safe and controllable" level, that funding for key projects would be ensured and that applying the brakes to the problem would be done in a way to avoid systemic risks.

Investors have been worried by the scale of the debts built up by China's local governments, which some fear could threaten the stability of the banking system.

Wen's comments, reported in the official People's Daily on Monday, were made in a speech dating back to early January at the government's flagship financial work conference.

Wen pledged to contain and defuse local government debt risks and avoid the spread of financial risks.

"Currently, our government debt is overall safe and controllable," he said.

"We are taking the issue of managing local government debt very seriously. Through clean-ups and regulation, the trend of expanding investment vehicles has been effectively contained."

China's state audit office said earlier this month it had uncovered 530 billion yuan ($84 billion) worth of irregularities involving local government debt.But the figure is a fraction of the 2 trillion-3 trillion yuan of sour loans economists believe are buried in the 10.7 trillion yuan of debt local governments had at the end of 2010.

ACTIVELY, APPROPRIATELY EASE RISKS

Wen said China "must both actively and appropriately ease financial and fiscal risks, and also ensure the funding needs of key construction projects approved by the government."

But he warned against a simplistic approach to local government investment.

"We cannot simplistically hit the brakes and use a one-size-fits-all approach, and must avoid turning localized risks into comprehensive, systemic risks," he said.

Wen also urged greater attention and controls on systemically important financial institutions.

"We must study standards for determination and a framework for assessing our country's systemically important financial institutions, and we must adopt more stringent oversight standards towards these institutions, enhancing external constraints on them," he said.

Wen also vowed to "break monopolies" against private capital participation in the financial sector, promising broad reforms to ownership and capital structures in banking, equities, insurance and other financial institutions that would encourage more private capital to flow into the financial services sector.

"Improving financial services for small businesses requires the reform, innovation and regulated development of financial institutions that come in different types and different sizes," he said, making clear there was a role for private credit in the economy, providing it was properly regulated.

In addition, Wen made the case for more market-based reforms to interest rates and credit pricing to enhance their roles, along with exchange rates, as price levers.

Wen said China should "accelerate nurturing of a market system for benchmark interest rates, guide financial institutions towards enhancing their risk price-setting capacities, and steadily advance marketizing reform of interest rates."

And he repeated the long-standing commitment to "further improve the renminbi exchange rate formation mechanism, strengthen the flexibility of the renminbi exchange rate in both directions, maintaining a basically stable renminbi exchange rate at a reasonable and balanced level."

China would push forward with yuan convertibility in an orderly manner and broaden the use of the currency in cross-boarder trade settlement, he added.

And Wen reiterated that the government would further diversify its huge $3.18 trillion foreign exchange reserves.

"We should explore a multi-layer investment channel for our foreign exchange reserves and further improve the skill of managing the reserve assets by steadily diversifying the investment to maintain safety, liquidity and preserve and increase its value," he said.

SUPPORT FOR ECONOMIC INNOVATION

The Premier said China's financial institutions must step up support for key areas of economic structural adjustment, for projects aimed at saving energy and reducing pollution, and for indigenous innovation.

Beijing has unveiled a slew of tax breaks to help cash-strapped small firms cope with rising costs and has also allowed them to issue more bonds and tap other sources of financing to ease the funding squeeze.

China's big four state-backed lenders are criticized by small and medium-sized business owners for directing the bulk of their lending capacity to major state-owned enterprises.

Bank lending in China is essentially rationed by the government, which sets an annual lending target and decides how much credit can be created in the economy.

China has set a target of 8 trillion yuan ($1.27 trillion) in new local-currency bank loans and 14 percent growth in broad M2 money supply for 2012, three sources familiar with government plans told Reuters earlier this month.

That marks a rise from 7.47 trillion yuan in new bank loans and annual M2 growth of 13.6 percent achieved in 2011, implying a further loosening of policy by the People's Bank of China to support the economy as growth loses steam and inflation cools.

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China's tourism revenue rose 23.6 percent during the Spring Festival holiday from the same period last year, the National Tourism Administration said on Sunday.he revenue reached 101.4 billion yuan (15.6 billion U.S. dollars) during the week-long holiday which began last Sunday, according to a statement released by the administration.

Spring Festival, or Chinese Lunar New Year, fell on Jan. 23 this year. It is the most important festival for Chinese and is an occasion for reunions of family members and relatives.

About 5.5 billion yuan of the total tourism revenues came from airlines, while 3.05 billion yuan came from railways. Tourists spent 38.38 billion yuan in the country's 39 key tourism cities and 54.47 billion yuan in other regions.

The number of tourists during the Spring Festival holiday topped 176 million across the country, up 15 percent from the same period last year, the statement said.
 

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Shanghai's development from a manufacturing base into a services center is a natural move for the cosmopolitan city, which has always harbored ambitions to rival New York and London as a global financial hub.

Such a progression is widely seen to have become all the more pressing since China, increasingly concerned about the impact of escalating property prices on the population, took away the punch bowl at the real-estate party last year. However, Shanghai's leaders seemed well prepared for the fallout if a subsequent slump affects the property market.

On October 30, Han Zheng, the city's mayor, said that the contribution of the property market to Shanghai's economic development has been declining since 2005 and predicted that the downward trend will continue. The slack, he noted, has been more than made up for by the rapid growth of the services sector.

His prognosis was expanded by Yu Zhengsheng, the Communist Party Secretary of Shanghai, who said: "As the current major focus, Shanghai is keen to change the width and depth of economic development to push forward the restructuring of its industrial base at a faster pace."

This zeal for change is widely believed to have energized the tens of thousands of small- and medium-sized enterprises (SMEs), which have traditionally been the major driving force behind the service industry in the city.

"It has been the basis for the growth of SMEs to boost the service industry and offer essential services to consumers and large companies in Shanghai," said Song Xiaohui, an officer with the Shanghai SME Development and Service Center.

Take Happy Lemon Shanghai Ltd as an example: After starting out as a single kiosk in Shanghai in 2006, the tea-house chain has grown into a network of 60 outlets across the city. From Shanghai, the company has expanded to other cities in the area, with a network of 150 outlets with an average floor area of about 20 square meters each.

"We've noticed that more local people are fond of drinking healthy beverages such as tea-related products as a new type of lifestyle choice, especially for the young, so we give them what they want," said Happy Lemon's general manager Zhuang Qingman.

Zhuang said Happy Lemon is constantly experimenting with new formulas to suit the ever-changing tastes of younger consumers. "We need to keep abreast of the demands of our target customers, who are mostly in their 20s or younger," he said.

Economists and industry experts said there has been explosive growth in the number of SMEs in recent years, looking to cash in on the rapidly rising demand for a wide range of services, such as catering, personal care, retailing, logistics and travel by local consumers as well as those around the prosperous Yangtze River Delta region. In the process, the SMEs are changing the city's economic landscape, said Song.

Factory owners in the region are struggling to tap the domestic market as their export orders begin to shrink. Many of them have come to Shanghai looking for help in design and innovation. Their demands have spawned a multi-million yuan design service industry, spearheaded by many talented people who have overseas exposure.

Wang Yang, for instance, studied product design in Europe and returned to Shanghai, her hometown, a few years ago to start her own studio. Many others have followed in her footsteps and are helping to set the trend in packaging and product design that are becoming increasingly popular with local manufacturers and retailers.

In the last two decades, Shanghai has been one of the fastest-developing cities in the world. In 2010, the city's total GDP grew to 1.687 trillion yuan ($266.7 billion) with per capita GDP of 73,297 yuan.

As a means of speeding up the restructuring of the city, Shanghai aims to pay more attention to the tertiary industry, including retail, logistics, trading and consumption, but especially services.

"Moving from being manufacturing-based to service-focused is the best way of ensuring that local residents have a better, improved and higher quality of life in the near future, ahead of other cities in China," said Yu.

According to the city's 12th Five-Year Plan (2011-2015), the annual GDP growth rate will be maintained at 8 percent on average, and a number of innovative measures will be involved in the development.

Shanghai aims to increase the share of the service industry to 65 percent of GDP in the next five years to meet the growing demand from its population of 23 million.The service industry now accounts for 60 percent of total employment, and contributes 60 percent of economic growth. The latest official figures show that the service sector accounted for at least 70 percent of the local government's fiscal revenue.

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"The customer service in Shanghai is still not as good as in international cities such as New York, London and Paris, and it will take time for the city to improve its service sector, in tandem with the economic development," said Liu Xiaobing, a professor at the school of public economics and administration at Shanghai University of Finance and Economics.

Liu added that the municipal government has tried to encourage local service providers to offer a better atmosphere in shopping malls and restaurants, which he hopes will be realized soon.

Among the three main drivers of economic development - investment, customer spending and exports - customer spending has jumped to occupy pole position in the past five years with annual average retail sales of consumer goods exceeding 600 billion yuan during the period.Figures released by the local municipal government show that consumption of daily commodities (300 billion yuan) and food (180 billion yuan) are the areas with the highest annual volume of retail sales.

"The retail industry has prepared for the restructuring of the city by providing more innovative, higher quality products and offering a more pleasant atmosphere for shopping and services to customers from Shanghai and even further away, such as the Yangtze River Delta," said Wang Liuhe, secretary-general of the Shanghai Merchandise Commercial Profession Trade Association.

Statistics from the association show that the merchandising industry increased by 11.2 percent in Shanghai in the first three quarters, of 2011, and the association wants to see an average annual increase of 10 percent in the next five years.

"Bringing the world's best-known brands to the city has become the common goal of big shopping malls, because consumers want to buy more international brands as their incomes rise," said Wang.

At present, 80 percent of the world's top brands have been introduced to Shanghai as companies opened branches and stores in shopping malls.

"Most of the big merchandising outfits that own shopping malls in the city have made it their aim to provide a greater number of high-end products from overseas and attract customers by offering better services," said Wang.

Along with these companies, around 50 percent of the city's small and medium-sized shops are now selling private brands at reasonable prices.

"As a private seller of clothes and accessories that are not branded, my shop enables people from the middle- and lower-classes to buy what they want at lower prices than at the shopping malls," said Shen Wei, the owner of the Xiao Wei (Little Wei) clothes shop in Shanghai which sells women's clothes manufactured in Guangdong province alongside garments imported from South Korea.

Shen added that the market malls and unbranded goods in shops like hers is quite balanced and essential to meet the demands from people in the city.

In addition, putting greater focus on the trading and logistics industries, especially in private SMEs, has been set as the next procedure in the restructuring of the city.

Statistics from Shanghai Customs show that the export and import volumes of the city's private companies exceeded $125 billion in the first three quarters of 2011, 27.2 percent higher than State-owned outfits and with a rate of growth of 33.5 percent, compared with the same period in 2010.

"There are many privately owned trading companies in Shanghai now, including some that have moved from other smaller cities because of the Shanghai's rapid development as a trading center," said Huang Yi, manager of the vehicle equipment exporter Shanghai Qinfen Trading Co Ltd.

Huang added that most of Shanghai's manufacturers and suppliers have applied high-technology to the production process to meet the increasing high-end demand from overseas clients.

However, the trading structure of the city is also changing, with the import volume gradually overtaking exports.

The import volume in Shanghai in the first three quarters of 2011 was 7 percent higher than the export volume, with a difference of nearly 11.5 billion yuan.

Shen Xiuqing, the owner of Shanghai Qingyuan Economic & Trading Co Ltd, has switched the focus of her company away from furniture exports to the import of durian (a delicious, but extremely smelly, fruit).

The change in focus came after export orders fell dramatically in the wake of the global financial meltdown in 2008.

"I've noticed that more people are willing to try imported foods, especially fruit such as durian, so in 2009 I became the first Chinese importer of Malaysian durian and the business is going quite well," said Shen.

Shen added that she plans to import more foodstuffs from other countries as more residents realize that eating imported food and being more experimental is a new trend in modern lifestyle.

Since 2009, Shanghai's municipal government has launched a development strategy to speed up the service industry, including finance, trading, information services and innovative industry, with the help of SMEs.

"SMEs should restructure their industrial structure by upgrading innovative products and providing better after-sales services," said Zhang Huiming, director of the Enterprise Research Institute at Fudan University in Shanghai.

Zhang added that finding workers who've been given professional training is also extremely important for SMEs to help to restructure the employee groups and produce higher quality products.

Indeed, among the people who have benefited most from the growth and expansion of the service sector are the tens of thousands of migrant workers who have found ample new opportunities to move up the social ladder in this famously competitive town.

Take 24-year-old Ma Chao for instance. He left his hometown of Yancheng in Jiangsu province after graduating from technical college in 2009 to try his luck in Shanghai. He said he was lucky to have come at a time when demand for better-educated migrant workers was beginning to rise in the service sector.

"I was offered a number of jobs, but chose my present one working at the sales department of a local chemical company," he said. His job, which mainly involves servicing the needs of clients, pays a monthly salary of 3,500 yuan, which, he said, is "better than expected".

What's more, "there are many opportunities in my area", he said.
 
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