Yup, and the way they recommend handling these scams only serves to illustrate the differences:
None of that advice would be helpful in China.
Just to clarify further, I am not saying scams only happen in China. Of course they happen everywhere, no question about it. The point I'm trying to illustrate is how the Chinese handle these scams.
It could mean that the Chinese are simply not experienced enough yet. Motor vehicles only became popular in the past 10-15 years in China, whereas the US has been dealing with this kind of scams for over 100 years.
All in all, I'm still on the fence about the whole cultural difference thing. Deep down, we are all the same, Chinese, Americans, Australians, Germans, etc. The so-called cultural differences mean nothing when compared with the basic instincts as human. If you look back at the history of various supposedly distinct cultures, you will most likely find that they did and still do things in a similar fashion.
There may be some subtle differences, but they get drown out by the overwhelming behavior trends of being human. Even when you look at other animals, you will see very similar behavior. So all biological beings act in very similar fashion. This may be because we all evolved from similar or even same ancestry, which means we all share similar genetic make-up, which largely determines our physiology. As the chemical balance in our neurons determines our behavior, that means we are mostly the same.
The small subtle differences may exist when comparing two individuals. But it means next to nothing when we talk about how billions of people as a whole would behave.
Again, like I've said before, I think everything about China, especially the negative stuff, has been way over analyzed.