The hybrid wing-body (HWB) transport is not a new idea, various manufacturers and research institutes around the world has shown interest in the concept. Some small scale demonstrators has already been built and larger ones are being planned. The most famous project is probably the Boeing X-48 series.
This design still has a long way to go before entering commercial service, mainly because of challenges in flight control. There are also issues to solve in cabin arrangement. Less windows may be offset by improved in-flight entertainment but emergency exit design requires more careful considerations.
It is only normal for any country with an ambition in future airliner/transport design to venture into HWB studies, because such a design offers greatly improved fuel economy (rather than increasing drag and reducing efficiency). Boeing, NASA, Lockheed Martin Skunk works, and now AVIC all seem to agree. But I guess you're right, these institutions know nothing about aircraft design when compared to SamuraiBlue.