Interview with Alberto Mejia, Marketing Manager Armor International
(defensa.com) Created in Colombia in 1981, Armor International has accumulated experience of over 30 years manufacturing all types of vehicles, both civilian and currently military use. It is also a leader in the area of shields for all types of vehicles, aircraft, helicopters, boats, trains, locomotives ... All that knowledge accumulated over more than three decades has turned to its new multi tactical vehicle -Purpose armored Hunter TR-12, which has been tested in areas of more than 2,600 meters above sea level. From all this we spoke Alberto Mejia, Marketing Manager Armor International.
How absorbs Hunter TR-12 experiences on new materials?
We are currently using the most advanced materials to be comparable to those of the vehicles on the outside of US and Israel, but with a bonus and is being worked here in Colombia, allows us to better serve the army or the person purchasing vehicles.
Is it important to you that Colombians abroad vehicles are stamped "Combat Proven"?
It can be an advantage, but not see it as a necessary topic. Today there are certifications such as STANAG 2, which is currently being managed at the military level, the STANAG 3 European regulations, the US, and are ballistic standards, and against explosives, that somehow supplement the concept of "Combat Proven"
What are your perspectives on marketing Hunter TR-12?
The Hunter is a project that has been fully developed in Colombia, but when compared with other companies from abroad might say that these have given a boost to the economy of other countries. What I mean by this ?, if we look at companies as arms of Israel, companies shield Israel itself, we see that they have stuck an injection to its economy, development, employment, military technologies, which been allowed to export to other countries and that these other countries cherish today because they know that the Israeli conflict, conflict with other countries, domestic manufacturer gives experience and that experience can be used to export products abroad.
And potential customers?
All armed forces are potential customers, Army, Police, Navy; eg for Meteor plan would be an ideal project. We see that it is an SUV, can be used both on roads and off-road (off road), not only that, if not strong enough trails. Additionally, we see that there is also an interesting field for oil companies and border control, this is an ideal to patrol borders and oil vehicle because there are places where it is not easily enter, even with trucks or jeeps. The Hunter TR-12 itself can reach these sites carry twelve people comfortably.
What can you tell about the history of development of the Hunter?
The Hunter is a project that began 7 or 8 years ago. It was created to give the Army, the military, a vehicle with which they could transport their troops and their equipment in a safe, efficient and comfortable way. Furthermore, it was found that the conflict requires a shielded that could lead to a troop, for it was designed with capacity to transport 12 troops in full gear vehicle, and it was also agile, highly functional and capable of moving within our geography, flat and hilly terrain where there is very weak, very damaged roads and possibly other vehicles could not go.
With these parameters the ideal platform was sought. We saw that most armies were using a Ford 550 platform and from the same, which is the one used by other companies, the bodywork was developed, it was the design of the shield as such, accessories, was given protection from waves explosive, and Hunter was born
In the evolution of Hunter adapted to the latest model requirements troop presented using the first two models, which are already operational. What can you tell us about this latest development?
The latter development has mostly very technical improvements, for example, some steps to climb more easily to the ceiling, brings the bars to tie things up at the ceiling, the vehicle height, has the strongest suspension, better protection theme brakes and improvements in the thermal issue for air conditioning work better.
Now the main question, why the army is looking for a vehicle outside of these features if here in Colombia, we have the Hunter?
Well, I think there is an issue, which is that Colombia had not developed a vehicle of this type and of this quality. If one looks at the Hunter, sees that it is a vehicle that has been developed under the principles of life and quality above the concept of the cost. Many times Colombia has the tendency to reduce costs, "I remove this screw to leave me cheaper", but that makes the truck is damaged more quickly, whereas in this case we see that the screw touches turns, it will endure, and not for a short period, otherwise it will endure long term.
The other issue I see is that currently being offered other vehicles, and draw processes which suddenly not invite us, we know that to be so.
Could you tell us what cost is the vehicle?
We are talking about three hundred thousand dollars.
For in the international market we know is the average price for a vehicle of this type, so we find it inconceivable that others say they are offering cheaper vehicles, because the price of Hunter is quite competitive, and even, is below the price of many others for the features it has, most cost three hundred thousand dollars (US $ 300,000), their ability to transport troops are five men, and Hunter has twelve ...
That's right, and not only that, if we look at areas of armor, the Hunter has protection to the engine, which does not have many of the other vehicles, has a lot of equipment that is considered other additional equipment, such as the thermal camera, reflectors 360, as can be, even, tires, transmission and dual-tank, which in our vehicles come as factory equipment.
What about the Hunter because ?. Some people have theorized that simply no request is made, say, 100 units Hunter, because they believe that perhaps ARMOR not have the capacity to provide 100 vehicles in, say, two years. What do you think?
I
think that after this, is the support that we receive from the national government. ARMOR is a company with a fairly high growth capacity, and have the experience, we have the knowledge, and eventually might be able to get that number of units provided there was support from the Government. I think this is state supported a project out into the world and is a project that will be very coveted by other forces, especially in Latin America. The development of Hunter has been a slow process, because everything has been using its own resources, the cost of developing, plus the cost of manufacturing, plus the cost of bringing and the cost of which can not easily market has led us to is a rather slow process.
I think if we had national support, immediately this is a project that is triggered, goes ahead. The government has said "Yes, we are very interested, is a very interesting project," but actually display support, we have not seen. For example, US companies will say: "Gentlemen, we have so many millions of dollars for you, please, we develop a vehicle with the features we need to fight in open conflict." In Colombia, however, have a number of restrictions that hamper further the subject, for example, must prove against certain munitions that we do not get at home, nor the can import.
ARMOR won the national award for exports in 2009 and we did that exporting Armored vehicles, motor, I think that if we are given a chance to Hunter, could do honor to that prize exporting not only in the civil matter, too in the military.
As for the infrastructure of the company, ARMOR, what production capacity currently have to take vehicles, 5 units every two months, 10 units every three months ...?
There are two issues there. One: the chassis is not a chassis that can go out and buy commercially, ie go to America to a dealer and buy 50 units, because we will not find, this is a chassis commanded manufactured under technical specifications more high of having a commercial vehicle. It takes a few months while the Ford factory can provide. Once we have the chassis, if we have the support of the Government, and we advances required, ARMOR has an infrastructure that allows it to grow, so we could be talking about to take 20 units per month, it would not be unreasonable.
Maybe he has missed this opportunity for the Colombian growth. Some consider that it is not feasible ARMOR and the state may in the future make an agreement to pull it off Do you think it is possible for a joint venture or some other type of legal figure by which the state can invest in the project happen and I pull it off?
I see that the issue of Hunter make a consortium is a somewhat complex issue because ARMOR has been the company that has developed, the company that knows exactly why they have done each of the things that have made it, how has armed body, the way they have each accessory, and I think in the country there is no other company that is qualified to make development as it has now done with Hunter. We thought at the time that a temporary union is made we may be compromising the quality issue.
When talking about 20 units per month, an adaptation process is required to get the machinery, to get staff and train ... all require about two years.
End of Part 1