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tokenanalyst

Lieutenant General
Registered Member
China is incorporating both in their Arsenal, the fancy stuff and the budget stuff at the same time. That is the interesting thing of US permanent adventurism is that allows other global powers to see what works and whatnot for free, ever since their relative good performance in the Gulf War 1991 to the relative bad performance in the Gulf War 2026.
 

supersnoop

Colonel
Registered Member
DW is butthurt that Chinese ownership of MG had managed revitalized the failing British automotive company.

DW is trying to ask the golden question: But at what cost?

At damn well lower cost than if you let the Germans or Americans run MG.
Is it really asking that?
The headline says "China saved this British Legend", the conclusion says "MG has a thrilling future"
Most of the people are pretty complementary
From what I see in UK car publications, most do not see the Chinese ownership as harmful. The UK government had already destroyed any brand equity in the 70's/80's with the British Leyland group. BMW further chopped it up to pieces. The fact that MG is still existing, and actually in fact is quite popular in the UK and Australia is better than nothing.
 

tokenanalyst

Lieutenant General
Registered Member
Is it really asking that?
The headline says "China saved this British Legend", the conclusion says "MG has a thrilling future"
Most of the people are pretty complementary
From what I see in UK car publications, most do not see the Chinese ownership as harmful. The UK government had already destroyed any brand equity in the 70's/80's with the British Leyland group. BMW further chopped it up to pieces. The fact that MG is still existing, and actually in fact is quite popular in the UK and Australia is better than nothing.
China Geely saved Sweden Volvo.
Wingtech saved Nexperia from closing and laying off dozen of thousand employees.
Midea saved KUKA from going under.

If a Chinese company is allowed to buy an European company is because the European think that the company is going to sink no matter what and they hope the Chinese buyers stay with the losses and then they act all surprised when the Chinese management manage no only to save the company but to make it thrive and then they do the Nexperia thing because they can't accept that.
 
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Lethe

Captain
DW is butthurt that Chinese ownership of MG had managed revitalized the failing British automotive company.

DW is trying to ask the golden question: But at what cost?

At damn well lower cost than if you let the Germans or Americans run MG.

Seemed a rather even-handed and even positive depiction of MG under SAIC ownership to me. For those with an historical attachment to the brand, it's an entirely legitimate question as to just how much British design and engineering heritage remains in MG's current lineup of vehicles. So far as I can Google, the answer is not much. SAIC/MG's offices in the UK appear to employ only a few dozen people. That's nothing like Volvo's workforce in Sweden, Mini's workforce in the UK (another formerly British brand now owned by BMW), or even Ford's design and engineering workforce in Australia. That's not a criticism, it's just a fact.

I've seen a few MG Cybersters on the streets here. It's an attractive and reportedly fairly competent vehicle, but I wonder if it might've been a better idea to offer a smaller and cheaper roadster, with less power and a greater focus on handling, closer in concept to the old MG TF (or Mazda MX-5 as another comparison point).
 
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