In all honesty.This depends. J-35 is there for PLAN and will have some significant enough differences to a PLAAF ground based J-31. Sure the changes are much less than a ground up fighter but when you already have J-20 and currently looking at 6th gen (one on the way out, one in, one being tested rule of thumb -> J-10/11/16, J-20, 6th gen). And have plenty of expensive work inducting and pairing manned platforms with drones. Is there really that much room in PLA budget for yet another line of similar (at best) performance 5th gen to one that you have more production facilities for and one you have over 7 years experience flying and refining? Probably not.
But we do need to remember that China operates differently and at times much less efficiently. Everyone has to have a slice of the cake and SAC may argue that PLAN slice of the cake isn't big enough. For that point, I very much think they should simply focus on export market for their J-31 ground based variant and not erode PLAAF capability and budget by pushing for something that represents a less than ideal bargain for PLAAF.
In any case we're (@Gloire) just internet enthusiasts talking and are not privy to all the confidential stuff that decision makers have. This is all just wagering on procurement.
I see more reason to get some 'upgraded 5th gen/stealth Flanker' or a '5th gen JH', which may or may not have internal bays, over a J-31 (since a J-31 is likely to only have, AT BEST, some cost advantages over the J-20 and maybe a very small stealth advantage).
Sure, without internal bays, it's inevitable gonna have pretty bad stealth, but it be able to have more weapons for ground attack or carry the PL missiles that has 400+ km range.
And then after firing its missiles, it's gonna 'go back' to having stealth (likely less than J-20 and J-35 but a lot better than like J-16 and J-15).
Or alternatively, going the JH route and also optimize/go for more speed while being able to carry a big load (and have some stealth, in fact, kind of a upgraded and better F-111 with some stealth optimizations)
As for a cheaper and smaller homeland defense or interceptor (kind of like J-10), well I honestly see that role more easily fulfilled with drones.