Anybody knowing why and how skorea won the international softpower contest against japan?
Japan lost the video game monopoly after xbox, pc gaming, and smartphones hit mainstream
Anime fandom usually have an age limit of teens to early 20s for "normal" people.
Edible Raw fish is "weird", expensive, and small portion.
There are 10-20 decent kdramas a year that gets international distribution via netflix etc.
Hot girls or guys are eyecandy for any age of people. Catchy music even if you don't know the lyrics(maybe a good thing sing the lyrics are usually cringe)
Hyunda/Kia are decent cars.
AYCE Korean dinning like kbbq is something American can get into (huge amounts of meat + beer)