BYD sales in June remained stagnant in Brazil and its market share is falling even with more models offered.
They announced that they planned to sell over 100,000 cars in 2024 and over 350k in coming years, but it looks like they will stay at 60 thousand realistically in 2024.
Initially, the Brazilian market was very pleased about the arrival of BYD with revolutionary prices, but recent launches have disappointing prices that are not competitive with ICE cars. Brazil will be BYD's largest potential foreign market since they are voluntarily restricted by western sanctions, this is a trend that needs to be observed.