I dont know chinese but will try chatgpt to translate thanks!!! Still, given how fast the battery swap infrastructure is developing and also the truck tech, It wouldnt be shocking to see it reach 50% market share by 2026!
New Energy Vehicles (NEVs) in China
- Thread starter supercat
- Start date
Lethe
Captain
Sales of Chinese brand vehicles in Australia, plus Tesla, for H1 2024:
MG (#9): 24,593 sales, down 7.9%
Tesla (#10): 23,116 sales, down 9.6%
GWM (#12): 21,524 sales, up 22.7%
BYD (#17): 9,548 sales, up 54.1%
LDV (#18): 8,796 sales, down 21.8%
Chery (#23): 4,295 sales, up 47.8%*
* Chery only launched in Australia in April 2023, so to obtain a meaningful figure I am comparing Q2'24 with Q2'23 here.
BYD sales breakdown for June 2024, i.e. the first month of Sealion 6 availability:
Seal: 706
Sealion 6: 482
Atto 3: 351
Dolphin: 204
Most brands would be happy with 54% sales growth, but BYD Australia wanted to double sales this year and, six months in, it's clear that isn't going to happen.
The gap between GWM and MG has been closing for some time now, and June delivered the closest result yet between the two brands, with MG achieving 4224 sales against GWM's 4173. Although MG sales have plateaued of late, the brand is currently in the process of refreshing its ageing volume sellers in MG 3, MG ZS and MG HS, so I would not be too concerned at this point. LDV, on the other hand...
Kia, Hyundai and Mazda have all clearly pushed somewhat up-market in recent years, improving refinement at the cost of some of the value proposition that previously supported those brands. While this has created space below them for more value-oriented offerings from Chinese manufacturers, it does mean that to a considerable extent these Chinese brands are competing as much with each other for sales as they are with more established marques still seeking to retain that value positioning, such as Suzuki and Mitsubishi. That is to say, MG's plateau is at least in part a function of competition in the same segments from GWM and now Chery. While the overall size of the pie will likely continue to grow for Chinese manufacturers going forward, it will probably be a slower burn than we have seen in recent years, and I'm not sure how many further Chinese entrants the Australian market will support. That said, if Citroen can survive here off 74 sales in six months, clearly anyone can.
A few other random observations:
Mercedes-Benz introduced fixed pricing in Australia a couple of years ago now, and this has allowed BMW to overtake them as the nation's leading premium brand (BMW #14 with 13,641 sales YTD against Mercedes-Benz #16 with 9,613 sales). Indeed, with BYD having now put Honda, Audi and LDV in the rear-view mirror on the local sales ladder, Mercedes-Benz and Suzuki loom as the next conquests.
95% of utes sold in Australia are what Americans would describe as "mid-size trucks": Toyota HiLux, Ford Ranger, Isuzu D-Max, Mitsubishi Triton, etc. Yet in the last few years several of the American manufacturers have set up local RHD conversion programs that allow them to bring in their "full-size" trucks, albeit at inflated prices. RAM and Chevrolet led the way, but now Ford has joined the mix with F-150 and Toyota is doing a trial rollout of converted Tundras ahead of a planned wider introduction next year. While these behemoth vehicles undoubtedly have legitimate applications, I would not like to see them become a common feature of Australian automotive landscape, so it is somewhat heartening to see that, after several years of consistent growth, the "full-size" ute segment is down 11.4% to 5070 sales across all brands/models YTD (for reference, the best-selling ute in the country is Ford Ranger is at 33,531 sales YTD). Perhaps there is indeed a limit to the number of people willing to pay inflated prices for vehicles that won't fit in most parking spaces.
MG (#9): 24,593 sales, down 7.9%
Tesla (#10): 23,116 sales, down 9.6%
GWM (#12): 21,524 sales, up 22.7%
BYD (#17): 9,548 sales, up 54.1%
LDV (#18): 8,796 sales, down 21.8%
Chery (#23): 4,295 sales, up 47.8%*
* Chery only launched in Australia in April 2023, so to obtain a meaningful figure I am comparing Q2'24 with Q2'23 here.
BYD sales breakdown for June 2024, i.e. the first month of Sealion 6 availability:
Seal: 706
Sealion 6: 482
Atto 3: 351
Dolphin: 204
Most brands would be happy with 54% sales growth, but BYD Australia wanted to double sales this year and, six months in, it's clear that isn't going to happen.
The gap between GWM and MG has been closing for some time now, and June delivered the closest result yet between the two brands, with MG achieving 4224 sales against GWM's 4173. Although MG sales have plateaued of late, the brand is currently in the process of refreshing its ageing volume sellers in MG 3, MG ZS and MG HS, so I would not be too concerned at this point. LDV, on the other hand...
Kia, Hyundai and Mazda have all clearly pushed somewhat up-market in recent years, improving refinement at the cost of some of the value proposition that previously supported those brands. While this has created space below them for more value-oriented offerings from Chinese manufacturers, it does mean that to a considerable extent these Chinese brands are competing as much with each other for sales as they are with more established marques still seeking to retain that value positioning, such as Suzuki and Mitsubishi. That is to say, MG's plateau is at least in part a function of competition in the same segments from GWM and now Chery. While the overall size of the pie will likely continue to grow for Chinese manufacturers going forward, it will probably be a slower burn than we have seen in recent years, and I'm not sure how many further Chinese entrants the Australian market will support. That said, if Citroen can survive here off 74 sales in six months, clearly anyone can.
A few other random observations:
Mercedes-Benz introduced fixed pricing in Australia a couple of years ago now, and this has allowed BMW to overtake them as the nation's leading premium brand (BMW #14 with 13,641 sales YTD against Mercedes-Benz #16 with 9,613 sales). Indeed, with BYD having now put Honda, Audi and LDV in the rear-view mirror on the local sales ladder, Mercedes-Benz and Suzuki loom as the next conquests.
95% of utes sold in Australia are what Americans would describe as "mid-size trucks": Toyota HiLux, Ford Ranger, Isuzu D-Max, Mitsubishi Triton, etc. Yet in the last few years several of the American manufacturers have set up local RHD conversion programs that allow them to bring in their "full-size" trucks, albeit at inflated prices. RAM and Chevrolet led the way, but now Ford has joined the mix with F-150 and Toyota is doing a trial rollout of converted Tundras ahead of a planned wider introduction next year. While these behemoth vehicles undoubtedly have legitimate applications, I would not like to see them become a common feature of Australian automotive landscape, so it is somewhat heartening to see that, after several years of consistent growth, the "full-size" ute segment is down 11.4% to 5070 sales across all brands/models YTD (for reference, the best-selling ute in the country is Ford Ranger is at 33,531 sales YTD). Perhaps there is indeed a limit to the number of people willing to pay inflated prices for vehicles that won't fit in most parking spaces.
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We are not far from 50%, just a shade under there
i mean the top players are sinotruk, FAW, Shacman and Dongfeng. This is pretty consistent.
Well, they need to launch more models then. Keep in mind that BYD had to use all its export capacity to send cars to Brazil and Mexico recently due to the upcoming tariffs. Probably Australia and new zealand wll get more in the second half
IIRC, WCF did make a trip to Australia a while back. Not sure why to be honest, because it's not a huge market.
it does seem weird to me that Australia has so much resources and it's not encouraging any chinese automakers to set up supply chain there
it does seem weird to me that Australia has so much resources and it's not encouraging any chinese automakers to set up supply chain there
Lethe
Captain
While Australia is only a minor market in the greater scheme of things, my understanding is that it is the largest and most valuable automotive market that does not manufacture or assemble vehicles domestically and so has few barriers to new entrants, which in turn makes it a tempting option for foreign manufacturers seeking export markets, such as the various Chinese brands that have arrived here these past few years, and the many others that have announced intentions to do so going forward.
I think BYD has a healthy future ahead of it in Australia. There's no reason it can't become a Top 10, even Top 5 brand. I just think it's going to take a fair while longer than local EVDirect execs (who projected to double sales in 2024 and double them again in 2025) are suggesting, which makes me wonder to what extent currently announced plans (model rollouts, dealerships, service model overhaul, etc.) are predicated on that aggressive anticipated growth trajectory and how they will change in the face of a shallower growth trajectory if that is what eventuates.
Australia used to have its own vehicle brand, Holden, a subsidiary of GM, which for decades was the best-selling brand in the country until it was eventually dethroned by Toyota. Ford, Toyota and Mitsubishi also had local manufacturing operations here. All of that under a tide of neoliberalism amidst a mining resources boom that drove up the value of the now floating currency, with the Coalition government under Tony Abbott in 2013 driving the final stake through the heart of the domestic automotive industry by refusing any further assistance. To this day, the political mainstream remains more or less allergic to anything resembling industrial policy or indeed long-term planning of any kind. You may have heard Australia described as "the lucky country". This came from Donald Horne in the 1960s and was not a compliment. The full quote is as follows:
"Australia is a lucky country run mainly by second rate people who share its luck. It lives on other people's ideas, and, although its ordinary people are adaptable, most of its leaders (in all fields) so lack curiosity about the events that surround them that they are often taken by surprise."
P.S. The most Australian vehicle still in production today happens to be the best-selling vehicle in the country: Ford's Ranger. The new Ranger uses an updated T6 platform from the old Ranger, which was the work of Ford engineers here left over from the age of domestic production, hence the references in Savagegeese' of the Ranger Raptor. Mind you, I don't think that plays more than a minor role in its popularity here. It's just a modern vehicle that meets contemporary customer expectations in terms of comfort, features and technology and has some good marketing behind it, while #2 HiLux is nearly a decade old and harkens back to an era where utes were considered work vehicles first and foremost, rather than expected to pull double duty as the general family vehicle...
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BYD commercial vehicle got major order from eBus from Azerbaijan. 160 this year followed by 200 a year for next few years.
Dongchedi showcasing N7 with leading AEB performance in dark rainy conditions. Lidar kills vision only
Dongchedi showcasing N7 with leading AEB performance in dark rainy conditions. Lidar kills vision only
Funny you mentioned Midea instead of Haier. Midea is quite a bit later in their overseas expansion compared to Haier (even featured as such in the video). Haier was actually one of the first modern Chinese companies to build a plant in the USA. Anyway, just a factoid.
This isn't really a "fair" comparison at this point
BYD is a mass market car company like VW, Nissan, or Toyota vs. something like Li or Nio. It just happens that all their vehicles are NEVs.
supercat
Major
Significant progress in the development of solid-state battery:
UBTECH, a Chinese robotics firm, will collaborate with FAW and VW to build a car factory run by humanoid robots.
Counterpoint: BYD's battery EV sales will overtake Tesla in 2024.
Xpeng Mona M03, which will be on sale in the 4th quarter, and looks somewhat like a Tesla Model 3, will have a starting price below $27,500. In comparison, "Tesla cut the starting price of the revamped Model 3 in China by 14,000 yuan ($1,930) to 231,900 yuan ($32,000)".
UBTECH, a Chinese robotics firm, will collaborate with FAW and VW to build a car factory run by humanoid robots.
Counterpoint: BYD's battery EV sales will overtake Tesla in 2024.
Xpeng Mona M03, which will be on sale in the 4th quarter, and looks somewhat like a Tesla Model 3, will have a starting price below $27,500. In comparison, "Tesla cut the starting price of the revamped Model 3 in China by 14,000 yuan ($1,930) to 231,900 yuan ($32,000)".
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8 millionth BYD NEV rolling off production line at Thai factory is Dolphin. Great day for BYD going overseas. All the big wigs on hand in Thailand for this grand opening