Sales of Chinese brand vehicles in Australia, January 2024, with brand rank and change YoY:
MG: 4006, #7, -0.2%
GWM: 3124, #9, +24.8%
LDV: 1812, #13, +27.3%
BYD: 1310, #17, +390.6%
Chery: 729, #22, n/a
MG's growth in Australia has certainly slowed in recent times. I wouldn't be surprised if GWM surpasses MG here at some point seeing as GWM has a ute and MG does not, with SAIC apparently leaving that market segment to LDV.
January 2024 is also the first month in which local BYD sales have exceeded Tesla's (1107, #19, -66.7%), though I wouldn't read much into that given that Tesla deliveries here are still highly variable from month-to-month, while a ship full of Tesla Model Ys was
for biosecurity contamination issues a few weeks ago.
Specific China EV models:
BYD Seal: 589
MG 4: 537
BYD Atto 3: 465
BYD Dolphin: 256
MG ZS EV: 150-200 (est. *)
GWM Ora: 88
* Unfortunately VFACTS data does not distinguish by powertrain so it is not immediately apparent how many of the 1888 ZSs sold in January are EV or ICE models. In 2023 9.5% of all ZSs sold were EVs which suggests a ballpark 180 ZS EV sales in January.
I don't know what GWM is doing with the Ora (a.k.a Good Cat) as by all accounts it is a respectable vehicle. I think the biggest hurdle is that few Australians have even heard of it, while GWM's marketing efforts here have been poured into Haval Jolion, H6 and the Cannon ute. GWM is currently offering a significant (AUD $4000) discount on MY23 Ora stock which makes it comfortably the cheapest EV in the country.
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