New Energy Vehicles (NEVs) in China

tphuang

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4Runner

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Sanctions, tarrifs, accusation of slave labors, restrict import of crucial components, CO2 emissions for production are some tricks that will use to suppress china auto industry
They are already in use, all along. The current state of auto affairs is everybody's surprise, including those Chinese central planners. Along that journey, foreign auto giants have been milking the China auto market while keeping their trade secrets to their chest. Local JV partners have been focusing on quick short-term results so that they could get their visibility and promotion. Since VW Santana landed in Shanghai circa 1984, it's been a long-gone conclusion that China has no hope of catching up in ICE core competence.

Then came the Chinese wisdom from its long history. If I cannot beat you, I am not going to join you either. Instead, I am going to find my way of playing my own game. So a top-down initiative was borne. Every western pundit and his/her cousin had been laughing at China's move toward electrification. None of them was friendly to China's undertaking.

As everything industrial transition indicated, when stars were all aligned up in a major market, something was bound to happen. So, MoS, MoII, BYD, CATL, ......

The most interesting episode of this China EV drama was that Li Qiang and Elon Must signed a literally-called "gambling agreement" between Shanghai Municipal Government and Tesla. And the rest is history.

So, that EV game is almost over. It is very rare in the industrial history that outsiders could overcome a dominant industrial ecosystem. Numbers are already here. Stars are all aligned up. Even a total economic embargo of US+EU+Japan would not change this anytime soon.
 

supercat

Major
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52 Chinese companies in the auto industry will attend the IAA Mobility show in Munich this year, the largest auto show in Europe.

On the other hand, German automakers are doubling down in China. Audi, for example, will use SAIC's EV platform to launch 3 models.
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Chinese NEV has a 78% market share in Indonesia last year.
In 2022, GAIKINDO data showed that China's Wuling Motors held 78 percent of EV market share in Indonesia, followed by South Korea's Hyundai Motor with 20 percent and Japan's Toyota with 1.4 percent.
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CATL will manufacture their new fast-charging LFP batteries in Germany and Hungary, as well as China.
CATL, the world's largest battery maker, claims the new Shenxing battery made with lithium iron phosphate, or LFP, will be able to drive 400 kilometers (248 miles) on a 10-minute charge and 700km at full charge.
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SanWenYu

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Look at what the German say, "European auto industry must change immediately to catch up with China". It'd be interesting if this is also the headline of the German source. I recall that, merely ten years ago, the Chinese public were still dissing the domestic auto makers for losing market shares to foreign competitors. Many, if not most, Chinese were hopeless on if China can ever close the gap in auto industry. "Market access for technologies does not always work" was the label on the domestic auto makers.


According to the McKinsey paper cited by the German source, European auto makers have lost 6% of market share in Europe since 2019. They have also lost 5% of the Chinese market in the same period. Chinese auto makers took 45% of the market at home in 2022. In Europe, the total market share by the Chinese brands have increased 8 times between 2020 and 2022.

The paper suggests European auto makers to invest more in China which will remain the largest auto market in the world. In China, the European brands need to study and cater the local buyers, not the aged Europeans at home. That means to do more R&D in China, give the local teams more power, and build partnership with the local suppliers.


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德媒援引麦肯锡报告称:欧洲汽车行业需尽快调整战略,才能缩小与中国差距​

9月3日,德媒援引管理咨询公司麦肯锡最新报告称,欧洲汽车行业需要尽快调整战略,才能缩小与中国竞争对手之间的差距。

麦肯锡为欧洲汽车业重塑竞争力想出的7个战略里,执行新的中国市场战略被单拎了出来,称未来中国仍将是最大的汽车市场,对于欧洲汽车制造商来说,重新获得在华竞争力非常重要。

报告提到中国在新能源汽车产业尤其是电池领域的领先地位,提到中美企业在这些“未来技术”上的迅速发展,并进一步渲染这对欧洲供应链的所谓“威胁”,向欧洲汽车业发出警告:改变迫在眉睫。

麦肯锡于8月31日发布了一份《欧洲汽车工业发展路线图》,报告由四位麦肯锡德国分部的汽车行业专家联合撰写,试图为欧洲汽车行业提供最新战略建议,全文一共提到了15处“China”。

自2019年以来,欧洲汽车制造商在欧洲市场的份额下降了6个百分点,并在中国失去了约5%的市场份额。相比之下,中国汽车制造商在本土和欧洲都取得了进展,2022年占据了中国市场45%的份额,2020-2022年在欧洲市场的占有率增加到原来的八倍,这种势头在新能源车领域更加明显。

在电动汽车领域,报告将比亚迪、广汽埃安、合众(哪吒汽车)、理想、蔚来、极星、威马以及美国电动汽车制造商Lucid、Rivian、特斯拉列为电动汽车行业新兴力量,指出这些对欧洲来说的竞争对手已经占据了全球电动汽车市场51%的份额。

报告称,未来中国仍将是最大的汽车市场,这意味着,对于希望在全球发挥影响力的欧洲汽车制造商而言,赢得中国市场将非常重要。欧洲汽车制造商和供应商需要进行根本性的战略改革,以重新获得在华竞争力。

报告建议,欧洲企业应开发针对中国市场的产品,应进一步掌握中国客户的喜好。比如,中国汽车客户平均年龄是34岁,欧洲是58岁,这意味着消费偏好存在差异。中国消费者更看重尖端技术、互联性、高级驾驶辅助系统(ADAS)和车载多媒体屏幕,倾向于简化的汽车选择和预配置。

同时,欧洲制造商需要针对中国市场调整自己的运营模式,投入精力在中国进行更多的研究和开发,并将决策权交给当地管理层,在整个投资组合和供应链中建立当地合作伙伴关系。
 

vincent

Grumpy Old Man
Staff member
Moderator - World Affairs
Look at what the German say, "European auto industry must change immediately to catch up with China". It'd be interesting if this is also the headline of the German source. I recall that, merely ten years ago, the Chinese public were still dissing the domestic auto makers for losing market shares to foreign competitors. Many, if not most, Chinese were hopeless on if China can ever close the gap in auto industry. "Market access for technologies does not always work" was the label on the domestic auto makers.


According to the McKinsey paper cited by the German source, European auto makers have lost 6% of market share in Europe since 2019. They have also lost 5% of the Chinese market in the same period. Chinese auto makers took 45% of the market at home in 2022. In Europe, the total market share by the Chinese brands have increased 8 times between 2020 and 2022.

The paper suggests European auto makers to invest more in China which will remain the largest auto market in the world. In China, the European brands need to study and cater the local buyers, not the aged Europeans at home. That means to do more R&D in China, give the local teams more power, and build partnership with the local suppliers.


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德媒援引麦肯锡报告称:欧洲汽车行业需尽快调整战略,才能缩小与中国差距​

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