Sorta agree on Han - it actually looks better in life than on photos. But Seal is world-level design, it just 'takes eyes' from other byds when it's present.
The main problem here is that Nio exists - because from et7 onwards all their models are consistently among the worlds' best looking mass market cars, both from inside and outside.
You see NIO models winning "best car" awards in various places, so it's not just the aesthetics, but the whole car package.
And I think BYD can handle the competition from NIO.
They provide BYD a benchmark to aim at, and BYD do have the resources to match NIO.
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But at this time, I think it still makes sense for NIO and BYD to avoid competing with each other, as:
1. it's easier to take market share from ICE vehicles
2. competing directly with each other will hurt both sides, and they're only just reaching or have reached profitability
If I have a look at premium car sales in China, I see the following sales figures for 2021
BMW - 833K
Mercedes - 782K
Audi - 696K
Lexus - 105K
That's over 2.4 million premium model cars per year, of which the vast majority are combustion engine cars. So there's a lot of opportunity here. EDIT. I see that the highest selling model is the 5-series with only 172K annual sales, so there's a lot of premium EV models to develop still.
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1. BMW's first dedicated EV platform is only due in 2025.
2. Mercedes' 1st-gen platform is only used for large cars in the niche EQ range. Their 2nd-gen platform isn't due till 2025
3. Audi look in a better position with multiple EV platforms already developed
4. Lexus look screwed as there is no EV platform in the pipeline
In comparison, both BYD and NIO have already launched their 2nd gen EV-only platforms